Soft, Feminine and Whimsical – that’s how Catherine Wang describes Luvelle Lingerie, that she launched along with friends Daphne Chi and San Carlos a year ago.

Most women, who went through pregnancy, know how difficult it can be to find a bra that fits perfectly(that’s the problem, that attracts attention of health professionals as well). Catherine Wang face the same difficulty, that’s how she came to the idea to start her own lingerie line.

Wang was looking for cute, feminine and at the same time comfortable lingerie at an affordable price, and when failed to find anything suitable, she designed her own collection. 

At the beginning, they designed mostly bras, but today the line is being expanded by more sleepwear and camisoles. The lingerie comes in a vast array of colors (some are common for the whole year, others are available depending on the season).

Wang promises that their lingerie is something that you want to wear all the time. It’s fun, flirty line of bras and underwear that provides perfect fit and reliable support. The prices for Luvelle garments are about $30 - $40 per set.

The name Luvelle comes from the English word ‘love’ and the French ‘elle’ (translated into English as ‘she’). The company is looking for way of expanding. It joins several other business ventures geared toward a female clientele such as Massage Envy (a nationwide franchise of massage therapists, opened on South El Camino this year) and Lula Lu (a lingerie boutique catering to women’s dress sizes zero to eight, opened last year). 

Technorati Tags: underwear, lingerie, Luvelle, bras, camisoles, sleepwear

In Sydney from April 26 to 30 Mercedes Australian Fashion Week takes place, where you will see the spring/summer collections of such fashion designers as Fleur Wood, Josh Goot, Kirrily Johnston, Lover and Zimmermann among many others.

I guess that not many of our readers will be able to attend the event, but this year you’ll still have a chance to follow the news and to watch the show with your own eyes. IMG Media promises a full coverage of Mercedes Australia Fashion Week in Sydney from April 26 to 30 exclusively via MSN video.

IMG Media, owner of Fashionweekdaily.com, The Daily, and the new Daily MINI, has recently started their global broadband live transmission of various fashion weeks from all parts of the world.

Their first project was their live coverage of Olympus Fashion Week in New York this past February.

Their next step was a live broadcast of Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles.

Now IMG is very excited about the future event in Sydney that will transmit their initiative out of the country onto the international level. Besides, their broadcasting will bring international fashion weeks and international designers and their collections to the global platform.

In their previous programs, which were available to MSN’s 440 million users worldwide, they highlighted runway shows, fashion and lifestyle features as well as the most exciting parts of each designer’s show. (IMG Media-produced programs on New York and LA fashion weeks are still available for purchase through iTunes.)

The IMG Media-produced coverage from Sydney will be available on MSN Video on demand in the US, Japan, Canada, the UK and Australia, as will as to Motorola users in Australia. Besides, more other new media and mobile partners will soon be announced.

Although, Mercedes Australia Fashion Week is the first designer fashion event of this kind taken place in the Asia Pacific region, Sydney is popular place for various catwalk shows. Only a few days ago (April 18) Sydney hosted the Michael Azzollini swimwear fashion show, in which the hottest Australian models, including Michelle Leslei took part.

Technorati Tags: IMG Media, Mercedes Australian Fashion Week, Sydney, Olympus Fashion Week, Mercedes-Benz Fashion Week

Have you ever come to the idea that the lingerie you wear can say a lot about your personality? Find out who you are Sara, Chill Jill, Conquerista or TomBoy with the Talk Yummy Underwear Quiz.

Or, find out if you are a fashion disaster at About.

Technorati Tags: quiz, fashion, underwear, lingerie