The Giorgio Armani Group has already made a 3 million push into the Chinese market by their fist haut couture exhibition in Shanghai and Hong-Kong. Now it also plans to launch about 50 new retail stores and some other ventures in China.

The Italian fashion Group shows a rapid expansion to Asian market – Giorgio Armani has opened 35 stores in China, Hong Kong and Taiwan in the last five years and plans to open more 10 stores in China within the next year. John Hooks, the commercial director of Giorgio Armani Group and Paolo Fontanelli, the chief financial officer confirmed Armani’s intention to expand their outlets on Chinese market.

The new stores will be concentrated on retailing Emporio Armani and Armani Collezioni lines. The fashion giant plans to collaborate with Chinese partners, which will be chosen by geographic aria. As the aim of Armani Group is to have more partners and to rationalize their joint ventures.

Today the Giorgio Armani Group is one of the six largest multinational fashion companies on the Chinese market along with Hugo Boss (67 stores); Ermenegildo Zenga (60 stores); Ralph Lauren (49 stores); Burberry and Ferragamo.

Besides, this week Giorgio Armani held his haute couture show in Hong-Kong and Shanghai exhibiting Armani Privé collection. The event in Hong-Kong took place on the ground floor of the modernist HSBC building and was attended by a 1,500-strong audience. Among the famous guests were named Lady Helen Taylor, who is the Italian designer’s international ambassador, Mrs Donald Tsang, the wife of the chief executive of Hong Kong, and the movie star Jackie Chan.

The first presentation of Armani couture in China took place in the Shanghai Art Museum and displayed 400 creations from his three decades in fashion.

The other investments in China involve Armani Casa (Home) line and its hotel sector. The group already runs a hotel in Dubai and plans to open 10 more: one in Milan within the next two years and the next one in Shanghai.

Technorati Tags: Giorgio Armani, Emporio Armani line, Armani Collezioni line, Armani Privé collection, Armani Casa line, Hong-Kong, Shanghai

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