UPS and IMG Fashion will give ten emerging designers a chance to exhibit their Spring 2007 collections at Olympus Fashion Week in New York City from September 8 to 15.

UPS and IMG Fashion announced a worldwide contest for hot aspiring fashion designers. The ten best talents will get an opportunity to showcase their collections at Olympus Fashion Week.

It’s not the first event of this kind arranged by UPS. The first “UPS Delivers Fashion’s Future” initiative started in 2005, where the collections of Doo.Ri, Project Alabama, Willow and Tomer, and of many others were displayed. This year UPS in collaboration with IMG Fashion will continue the tradition of promoting the new names in the fashion world and will support other ten young talents.

The show will take place this autumn from September 8 to 15. The location of the event is New York City, onsite in the UPS Hub, a venture constructed exclusively for UPS to showcase these future fashion A-listers in the Bryant Park tents.
All the sides will benefit from the project. The participation in the exhibition will bring the emerging designers into the US market and to the fashion community, and also will make their names known worldwide.

UPS International in their turn is proud to be part of delivering fashion’s future again this year, and IMG Fashion is also very excited about the USB’s initiative, which will add a new dimension to New York’s Olympus Fashion Week.

The organizers set two main demands for the participants: the contestants must have been in business for at least two years and they must have sold a minimum of their two collections to boutiques or department stores. The winners will be chosen by a jury, which will consist of home and international fashion editors, retailers and industry pros.

As a reward the winners of the contest will have their venue rental subsidized by UPS, which includes state-of-the-art lighting, sound and staging, and inclusion in all Olympus Fashion Week collateral materials, marketing, public relations and advertising. Besides, they will benefit from added marketing materials developed by UPS for the initiative.

If among our readers there are those who suit the demands of USB and dare to try their luck, you’re welcome to send materials, including look books, videos and sketches, to:

IMG Fashion
Attention: UPS Delivers Fashion’s Future 420,West 45th Street, New York, NY  10036.

Technorati Tags: Olympus Fashion Week, New York City, “UPS Delivers Fashion’s Future” initiative, USB International, IMG Fashion, fashion contest

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