Women underwear today is not just a necessary piece of clothing, but it has become the index of your social status and material prosperity, while lingerie business is a very profitable venture. Modern underwear goes for thousands dollars per a piece.  I doubt that it’s the price that an average woman can afford paying for these little luxuries. 

The situation is the same in all parts of the world. Even communist Japan can’t boast any more financial equality of its population. Lingerie has put a social gap between modern Japanese women. And according to Atsushi Miura, a Post columnist who writes on how to enjoy being lower class, lingerie has divided women into two financial lines: the Millionairesses and the Kamayatsu Onna.

Kamayatsu Onna are women who can’t afford 20,000 yen for a garment. They would rather go for something comfortable, resistant and less expensive than spend their week’s salaries on the sheer undies that are unlikely to last long. They are looking for cheap, cute enough and comfortable lingerie, that is retailed for somewhere from 1,000 yen to 1,500 yen a set. And it is not a problem to find super cheap undies in Japan – lingerie stores for Kamayatsu Onna are not rare on Japan streets and their number is growing up.

The Millionairesses are not left out in the cold either. Japan is pumped up with super expensive lingerie stores where they sell undergarments of home and world brands. The Millionairesses indulge themselves with feminine dainty underwear. This sort of customers does not care about the price in their search for extravagance.

These are women who take home annual salaries of 10 million or more and a little piece of finest lingerie for 20,000 yen that will bring them pleasure for a day or two is not a luxury for them. They shop in the most expensive stores where the prices are as high as 30,000 yen for a bra, 10,000 yen for panties and about 100,000 yen for a set. It’s pretty expensive even for European customers, who are used to pampering themselves with exclusive stuff.

Technorati Tags: lingerie, underwear, bras, panties, Japan, Millionairesses, Kamayatsu Onna

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This entry was posted on Sunday, May 28th, 2006 at 3:52 pm and is filed under For Women. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.