The Swarovski Group will host its own runway show, that is held on May 3 at  Rockefeller Center’s ice rink.

Swarovski is known as a fashion-clout group that is popular for its famous crystals which are used both in jewelry, clothes and lingerie manufacturing. But it’s not only its costly stones, that links the brand with the fashion world.

The Swarovski group is a known sponsor of some important runway shows. It provided financial support to several new designers like Ruffian, crazy labels like Heatherette, and Vogue darlings like Zac Posen. But apparently it’s not enough for the sparkly giant. Swarovski goes further and its next step will be its very own runway show.

The event is to take place at Rockefeller Center’s ice rink on May 3. It’s said that the show will be devoted to Swarovski’s latest project, a series called The Poetic Night Collection.  It is prevailed with the motifs of nocturnal animals like snakes and insects and accordingly, the runway is built in a windy, serpentine shape.

The show is produced by IMG Fashion and is hosted by Swarovski family members and their jewel-encrusted team. In addition to the runway show, the group promises the opportunity to shop for the collection in the near future thanks to Swarovski’s Manhattan flagship store, which is very close to the party. 

Technorati Tags: Swarovski, runway show, The Poetic Night Collection, lingerie manufacturing, crystals

Womens emancipation expands to Saudi Arabia. In the coming months women will be permitted to work in lingerie stores, which can be treated as a revolution for the Kingdom.

Women are getting more rights in Saudi Arabia. Until recently only men have been allowed to run retail business.

It’s OK when male assistants deal with electronic devices or ready-made clothes, but the situation gets difficult when it comes to selling women’s underwear or cosmetics. But soon women won’t feel embarrassed when purchasing for panties, bras and other intimate items.

According to a new decree, male assistants will be replaced by females in lingerie stores of Saudi Arabia. That’s an important step on the way to liberalization.

Women will be definitely pleased with the change, as it makes the whole process of buying intimate garments easier and less embarrassing. As far as the owners of lingerie stores are concerned, they are not quite satisfied with the imposed innovation. They believe that it may cause the decline in sales of products since, as they claim, the majority of the customers for women’s undergarments are men.

On the whole, many Saudi Arabians are worried about some recent changes taken place in the Kingdom, some believe that they go too far and that some changes are “not compatible with Islam.” But King Abdallah remains the stimulus to liberalization of Saudi society and he is even hinted at lifting the prohibition on women driving.

Technorati Tags: lingerie stores, underwear, womens undergarments, Saudi Arabia, King Abdallah