Queen Latifah, an entertainment superstar, and Curvation^®, Vanity Fair’s lingerie line for ‘curvaceous women’ launched a Project Confidence^SM last year aimed at building a nation of empowered women. This year they announced the first annual National Women’s Confidence Day, which took place on June 7 on Capitol Hill in Washington, D.C. The day that is to be held the first Wednesday of every June in subsequent years, will celebrate the positive impact of confidence on women’s personal and professional lives across the nation.

This year the project was generously supported by Representative Carolyn B. Maloney (D-NY) on behalf of the congressional caucus for women’s issues and YWCA, who has created an education program to give women tools and information they need to increase their personal self-esteem.

Queen Latifah, Curvation^® and YWCA believe that confidence and trust in one’s self is vital in each aspect of women’s life. The day is a multi-faceted women’s confidence research that has a goal to remind women of all ages and in different stages of their lives whether they’re high school students, young mothers, working women or grandmothers how our self-assurance radiates beauty. The National Women’s Confidence Day gives a chance to each woman to get a help and to contribute into helping women gain confidence through education, fund-raising, self-empowered and volunteer work. 

It’s quite natural that Latifah actively participates in the project being a spokeswoman of Curvation^®. She embodies a beautiful, curvaceous woman who is proud of her assets and who believes that “it’s more of an attitude-accepting one’s femininity.” But many would wonder what’s underwear got to do with the project. Latifah says: “That’s really what this is all about. You’d be surprised how simply wearing the right bra can affect confidence. It may seem trivial in affecting a woman’s confidence but it works.”

Next year Curvation^® promised to make the National Women’s Confidence Day^SM even a bigger success. If your want to stay informed of all the plans – become a member of Curvation Nation^SM. Listen to real women with real curves who celebrate their assets and are proud of them.

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