There exists a strong stereotype about man’s underwear.
A lot of people have a fixed opinion that man’s lingerie should be of traditional white or black color, strict traditional style and form.
The first man to destroy the myth of this was Jason Sutherland, 33 year-old ex decorator who could satisfy a delicate taste of millions of consumers.
In 2004 he organized Ginch Gonch, turning inside out all the man’s lingerie underwear market.
He invented something extraordinary, a bomb having a really bombing name!
“Live Like a Kid” – a slogan of the company and its prime mover. This name is known all over the world and for many people it means good quality underwear only.
“The most amazing thing is that the name of the company can not be interpreted in any other way. Those people don’t speak English just like the way it sounds. That is why they do remember it and never lose the opportunity to buy something just to know what it is” – says Jason Sutherland.
Ginch Gonch creates lingerie for both man and woman.
The company produces

• Boxers
• Briefs
• Sport briefs
• Tops
• Tanks (full collection you can see here)

Another interesting fact: all the models are produced in a small amount and there is no an identical model in two different collections. So you can collect Ginch Conch sets as though it was baseball cards or Haute Culture things.
Four collections per year, each consisting of six different designs. Every collection is unique!
But the greatest thing about these collections is that every model can make you smile and fill you are young and sexy man.
Girls, in Ginch Gonch collection you can find a great present for your boyfriend: boxers with Fire Trucks, Piglet Buttoms or Wiener Eaters on it. Be inventive and make fun of it!

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This entry was posted on Friday, December 8th, 2006 at 5:56 am and is filed under For Men, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.