The world is becoming more open – different countries share its cultures, customs, traditions and fashion tendencies. This fact touches the sphere of underwear as well.

The main tendency of the coming season - displays in Melting moat, intermixture of styles and silhouettes, brave combinations. This actually was caused by the general interest to unique, exclusive and splendid items.

To cater for customers’ requests producers have expended the assortment range by adding accessories and transforming lines, still being loyal to conventional shapes and popular styles.

Three Prior Rules

• Searching for comfort and natural materials, fibres with specific processing.
• Women prefer had-made lingerie – it shows that everybody wants to be unique and unsurpassed.
• Casual style is dominant over other ones in all kinds of activities.

Shapes

Retro-stylishness and femininity is coming back. More covering underwear is in favoure. Frill and flounce panties, body, garters belts are most popular – and all these certainly made from rich and sparkling materials.

Thanks for the clothes of new generation the tightening effect comes into fashion nowadays. The belts which make the waist look more refined become the inseparable accessories. In general new season lingerie – is a kind of nostalgia for the past.

Bio-material

New bio-material invention is a kind of salvation to one of the current problems – ecology and as a result own health care. Producer more and more often turns to such natural resources as wood, seaweed and etc. The real star of the coming season has become bamboo, supplied for many collections.

Casual Style

The number of sports underwear collections is constantly increasing from season to season that the shows growing interest to the cultures of different countries.

Tet-a-tet talk

Romantic lingerie of all the shapes and coloures. Different variants of blue and flesh colours. Exuberant blue makes the theme more dynamic. Tulle, laces and other refined materials are used for worked out details.

Initiative

Refined lingerie in fresh colours. Plenty of feminine accessories such as jabo. This is a sexy tendency with abundance of embroidery and in exuberant red colours.

Manigance

One of the most important tendencies of this season – is femininity. Damp sometimes dark colours, unusual shapes intriguing clothes are used. The main nuance is sparkling which was loaned from Japanese and Chinese cultures.

Instinct

The youth lingerie with strong colour combinations for example red and black or blue. There are lots of icon drawings still natural drawings, refined and splendid, exist as well. Modern clothes are used combined with new technologies. Design, colour, embroidery, modern shapes and dynamic are perfectly intermixed.

eBay can be a great source of earning money, if you can use it properly. Nevertheless, you have to think and think hard in order not to become another failure of the market. Keep in mind that you have to make conscious decisions to earn money, so use your head and decide what to sell and how to sell. It is not that easy.

If you want to get into a highly competitive market area, remember that it will be naturally hard to win the competition. Why? There are a great number of other sellers besides you and they all want to get reed of their products. You have to persuade a customer to buy your product! How? There is only one thing that comes to my mind and it is using dropship services that help you get to know what to sell on eBay.

Why Lingerie drop shipping?

There is a  great program that offers its customers to dropship lingerie. How it works? First of all, the program is a excellent way for you to earn profit at a minimum risk. You can use any content from the site in order to promote your products. Secondly, you don’t have to stock products. You simply sell lingerie at a higher price at your site or any other way and get the money from the purchaser. Then you redirect the order to the service (this includes the money and the address of the buyer). The service ships the order for you with your name as a sender (if you want to, of course). Just imagine, you can start and manage a lingerie selling business within a short period of time with minimal expenses from your side!

Before you join there are several things you need to know:

• The service dropships goods to any country in the world. The items are delivered by air, so no tracking numbers available.
• The size of the delivery doesn’t matter, the service drop ships both huge and small parcells.
• There is no returns back of the products, unless the wrong style, color etc is drop shipped or the item is found defective or damaged.
• You get a letter notification that lets you know the client has received the item.
• The service cannot guarantee that all the items on its website are in stock if you are pre-selling.
• The service doesn’t take any fees or charges for drop shipping or joining the program.
• You must sign your order as a dropship otherwise it will be considered as a regular order.

The findings of questionnaire

Social polls help to describe the colossal sports textile industry market of France, estimated at 8.5 billion euro for FPS and 9.1 billion euro for Cetelem.

The average family may spend 360 euro on this purpose, in Italy this figure is a bit lower – 252 euro. 42 million of people in France go in for ports which make up nearly 84% of the French. Nevertheless according to Eurostaf, for sports textile industry it’s rather difficult to succeed due to the fact that its activities can not be covered only by the aspect of fashion.

Who “holds” the market?

Nowadays sports fashion is at the disposal of several well-known enterprises: the leading sports brands of universal profile( Nike, Puma, Adidas), trade brands for active leisure(Aigle, Quiksilver, Billabong), fashion clothes brands(Hugo Boss, Prada, Tommy Hilfiger) and technological brands(Thuasne Sport).

Sport may favour the development of underwear industry. The situation on the underwear market is dynamic, it is expanding, for the underwear purchases stand for 6.3% of textile goods total amount in comparison with 5.9% in 2000. Taking this in account the sports market has nice prospects and the young will contribute to it greatly. Still there are lots of points to consider.

The Expert’s Opinion

Celin Luiobo, who has been working in the field of sports underwear industry for 10 years already, remarks that in 1998 only 3 or 4 of 6 trade brands were world-wild known. Today we can count 40 or 50 brands which specialize on sports underwear or offer underwear series without intermediary. She notices that not later than 10 years ago women used to wear only classical bras and were not aware of the danger of traumatism and breast aging caused by improperly selected bra. Nowadays trade brands provide women useful information and stand for the necessity of special underwear for sporting activities.

Innovations

Anita – underwear producing enterprise – has gained popularity on the sportive markets due to its catering for women’s requirements to bandage the breast and variety of sizes provided (even sorting models range from A to I). It also pays attention underwear appearance and comfort. The choice of a woman will be driven by the sum of these criteria. Pier Steiner admitted that they usually make 230 draft samples to create one particular model. For practical purpose Anita has work with 200 women of various figures and ages, who were testing different underwear samples during the trial period according to diverse criteria including operating characteristics.

The most current question for the sports underwear industry is the question of marketing which is now under discussion among the professionals.