Underwear producers have found a new fast growing market – girls-teens. And sometimes the necessity to follow the latest fashion for such girls becomes an obsession and a kind of adventure. They may buy lingerie not to wear it but to have something to boast about before their friends.

Apparently the lingerie for teenagers - that is popular among this social and age layer differs from those preferred by older generation – spangles, bright colours, sexuality and relaxedness.

And here frequently the question arouses – where there is a line between relaxedness and dissipation?

Odd Tendencies

Producers try to find this bound, which should not be overstepped, themselves. The latest focus-group, hold within American teenagers show that they like some sort of lightness in underwear but completely transparent cloths provokes them to make a fastidious grimace.

Still the sales results display teenagers’ interest to open bras and almost imperceptible panties. Robert Tompson who is devoted to mass culture problems says that it does not increase teenagers’ sexual activities. It’s more like desire to imitate grown-ups’ style somehow resembling carnival.

As the grown-ups’ lingerie evolves from comfort to greater stylishness it’s evident that lingerie for teenagers will follow the same tendency. Moreover the desire to imitate the youth’s idols such as Britney Spears with her tight costumes will contribute to this tendency as well.

It’s worth being admitted that this is not a new trend. At the beginning of the 90s Madonna’ s open and free style makes drought about the dramatic changes to young people clothes style. The latest retro films make superb and exquisite corsets very popular.

Still not all the people admire and appreciate modern fashion tendencies. Some representatives of conservative parties claims that the latest mass media propaganda contributed to the society demoralization which somehow is reflected in clothes and underwear fashion.

Though lingerie producers do not want to come into confrontation with such conservative organizations, claiming that their underwear is made for adults from 18 and upper, they still have to admit that rather a great part of their clients make teenagers. For certain date only 10% of young people prefer traditional style, the rest wear bright and provocative clothes.

Probably the main criteria for young people in the choice of underwear are its origin, designers innovations and discoveries which will help them to stand out of the crowd, to display their personality and to be competitive in the world of loose beauty standards. These are successfully used by lingerie producers to create and to put out new lines of underwear

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