Power Motion™ Wire-free Sports Bra
Power Motion™ Wire-free Sports Bra

Power Motion™ Underwire Sports Bra
Power Motion™ Underwire Sports Bra

Soft Cup Minimizer® (clr)
Soft Cup Minimizer® (clr)


What did it Start from?

A modern woman has no reason to complain about the lack of variety of lingerie. Today designers create unprecedented styles and shapes, colors and designs. A vast range of sports shirts and sophisticated peignoirs, soft silk chemises and provocative bustiers –all of that will satisfy the most exigent woman. But there were times when lingerie was privilege and rarity.

What did it Start from?

As the main function of a woman is to create life, women on the Crete island wore tight bodices exposing breasts.
Ancient Romans did not use underwear at all. At times, they used to wear a loincloth or some kind of shorts, women could use breast cloth - but that was rather exception than a social habit.

In the Medieval times the first mentions of undergarments worn on regular base appeared. Then women used to wear chemises so that to protect clothing from sweat. But only in the Renaissance times underwear obtained not only practical but also seductive function. Sophisticated corsets with embroidery, laces and ribbons were designed to emphasize women’s beauty.

What did it Start from?

A century later, took place the lingerie revolution when corsets became smaller, appeared stockings with suspenders and garters. Supporting function took the privilege position with respect to appearance. That was an end of the era of corsets. Every new decade could boast of invention of new fabrics and introduction of new styles. The first lingerie factories were built.

I cannot but mentioning either about lingerie industry moving to Hollywood, because precisely then lingerie was for the first time designed for appealing and not practical reasons. That gave life to a pleiad of sexy and subtle lingerie beloved by modern women. Thanks to designers’ imagination we have a vast range of leotards, bodices, bras, panties, thongs, strings, corsets, chemises, and so on. This list seems to be endless. So dear women, let’s take advantage of such a great variety and make men go crazy.

What did it Start from?



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