I have noticed that I rarely write about different lingerie brands. So, accept my excuse, today I will tell you about Ultimo lingerie. The history of the brand began with Michelle Mone’s idea to design something new. Michelle started her career as a model, but after having a second child she resulted redundant in the industry. When she attended a party with her husband, she got annoyed with uncomfortable underwear she was wearing. It was actually then that she came up with the idea of designing her own lingerie that would be comfortable, beautiful, alluring.

Michelle set up the business as early as 1996. After a hard but fruitful work she patented the first Ultimo bra. Since then the company’s name is known to every fashion lover all over the world. Ultimo is considered the most known UK lingerie brand. When designing a bra, Michelle pays much attention to cleavage between cups. This detail, according to the designer, makes bra look natural, comfy and elegant.

Ultimo lingerie is so popular due to its simplicity. However, Ultimo does not offer plain designs and shapes. Not at all. Sometimes the shapes are really sophisticated, but simplicity is revealed in how you feel in this underwear. Two main lingerie collections of the brand are the Ultimo Miracle Collection and the Ultimo Fashion Collection. Both of them include pieces that support and enhance your appearance. So, you can wear tight-fitting clothing with confidence that you look awesome. Besides, it goes without saying that each piece is of the first rate quality.

Since the year 2008 Mel B a former Scary Spice became a face of the Ultimo brand. She represents style and sexiness of Ultimo intimate apparel.

More news:

This entry was posted on Saturday, March 13th, 2010 at 4:08 am and is filed under Bras, For Women, Lingerie Brands, interesting to know, panties. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.