Amoralia is a brand of designer lingerie for pregnant women who want to feel feminine and desirable as well as comfortable throughout their pregnancy. Amoralia is the brainchild of Managing Director Jules Fossett. The brand was started in 2005 when Jules saw an obvious gap in the UK for stylish maternity wear.

The key to Amoralia’s success is the research they have carried out to ascertain exactly what women want from their maternity lingerie.  The result is a range that is not only sexy and stunning but comfortable and practical, taking women through month one to breast feeding.

Recently the Amoralia brand presented a new nursing camisole that is both practical and feminine. Jules Fossett confesses that she has never been pregnant. “So it may seem surprising that I set up a company dedicated to making the most beautiful maternity underwear on the market. I do know however – like you – that luxury lingerie is one of those things that can instantly make us feel more feminine and sparkling. Why would pregnant women not feel the same?”

These words reveal the naked truth. Every woman, and especially a pregnant one, needs to feel desirable and beautiful.
Let’s take a closer look at the new item. Amoralia new nursing camisole is a breastfeeding glamorous camisole with supportive adjustable straps. Made of powermesh/satin around midriff provides smooth shape, cups are lined with a soft cotton jersey to provide ultimate comfort and absorbency. Fully machine washed. The intimate apparel comes in two colors – midnight blue and grape. You can see both versions in the pictures.

Amoralia lingerie is currently available in 40 odd stockists throughout the UK including Harvey Nichols, and another dozen in Europe including Le Bon Marché in Paris and the Arab Emirates.  The range is also available online.  So, be free to choose the lingerie you really adore.

To tell the truth it is the first time I have heard of Suwen lingerie. And now after looking through the pictures below I regret about my ignorance. I am sure that the majority of you does not know anything about the brand, so it is high time to change the situation.

Suwen is a leading Turkish lingerie company. Its stores are located in Germany, Egypt, Turkey, Dubai, Bulgaria and Russia. I hope that the geography of Suwen lingerie stores will broaden significantly in the nearest future, and we will be able to buy and wear this exquisite, elegant and fabulous intimate apparel. Now we can enjoy the pictures only, how sad it sounds.

This fall the fashion brand has brought us new designs of its Trendy Collection for Fall – Winter 2010/11. But we can still see the lines from previous season. However it’s really worth to check out.

The designers used lace and satin as the basic material of the collection. In the result, every piece looks soft, gentle, exquisite and feminine.

I have always considered elegance, moderate brightness and individuality the best feature of a true woman. This collection is definitely created for a true woman who knows what she expects from every day of her life.

I personally love the wide array of colors. The designers presented intimate apparels in lilac, yellow, red, black, purple, white, crème, coffee, blue and pink hues. Such a rich choice will help you to stay individual and inimitable even in intimate atmosphere.

I cannot but mentioning the wide range of lingerie types. The collection includes bras paired with thongs, panties or sports shorts, comfy top tanks, babydolls, night gowns and pajamas, waist-high girdles and suspender belts.

You know it is impossible to describe every feature of the collection. It is fabulous, jaw dropping lingerie – a must have in a wardrobe of every woman.

Healthy and comfortable underwear is the major preoccupation for most women. Finally, women started to pay attention to intimate apparel and think about its comfort and not sexy look at first.
However, to stay healthy we should know a lot more about our underwear so as not to regret later on. One of the things every woman must know is the classification of bras. Below is the list of the most popular types with some details and tips.

Training bra. It is designed for preteen or teenage girls who are in the early stages of breast development. It is smaller than standard bra sizes, and its cups come without underwire support.
Padded bra. This bra comes with padding inside the cup linings making small breasts look fuller.
Underwired bra. It provides strong support to the breasts and also maintains the shape of the bra. However, some women claim it to be painful to wear.

Strapless bra. Strapless bras come with no straps or straps that can be removed. This style is very useful for clothes that bare shoulders, such as tube dresses and halter tops.
Convertible bra. This bra comes with detachable straps that can be arranged according to one’s needs. It is usually worn with clothes that reveal the back and shoulders, such as backless dresses.

Minimizer bra. This bra is commonly sought after by large-breasted women who wish to reduce the appearance of their breasts by a cup size or two.
Built-in bra. A built-in bra is one that comes with the clothing, eliminating the need for a separate bra. This style can be found attached to the insides of swimsuits and tube tops.

Sports bra. Sports bras are made for active women who engage in rigorous physical exercise. They are designed to be comfortable and supportive by holding the breasts in place during motion, therefore reducing damage to soft tissues of the chest.
Shelf bra. This bra covers only the lower part of the breasts, leaving the nipples and upper part of the breasts exposed. It is not supportive and is worn in sexual situations.