The underwear brand of Parah was set up in 1950 by Edda Paracchini and Giovanni Piazzalunga in a wonderful place of Varese situated not far from Milano, Italy. Throughout the history brand‘s popularity has been growing from year to year. Now the Parah Underwear Brand is considered one of the most successful and popular ones among men and women who appreciate combination of style, comfort, quality and look.

Recently the brand unveiled a new Lingerie Collection for Fall – Winter 2010/11 that is called Noir Blue Rose Collection. And every piece in the collection is as beautiful and elegant as the name of the collection.

You should remember one thing about Parah – it is something more than intimate apparel. Parah is rather true luxury, perfect taste and exquisite seduction.

It seems to me impossible to describe how beautiful, sensual and expressive at the same time black, deep blue and white ensembles are. The strongest point of the Noir Blue Rose collection is haute-couture mixed with practicality, which makes it not only so sexy and special but also wearable. Finally, haute-couture pieces can be worn!

Turquoise ensembles feature corsets with suspender straps paired with g-string. Semi-sheer lace panels turn this item into a must-have in the wardrobe of every woman. Actually, I would say that the whole collection is a must-have.

What I really like about Parah Noir Blue Rose Collection is that major part of your body is covered with sheer or lace details. That is why it is an exquisite seduction. Alluring body under jacket paired with a shrug and a pair of black sheer stockings, who would have thought that this way of wearing lingerie would be so extremely sexy!

I love variety the collection offers: padded bandeau bra, pushup bra, mustard waspie with built-in bra, suspender straps and g-string, luxurious nightdresses paired with shrug and silk dressing gown. Seductive vibe – that is what women need.

Though fall is supposed to be a gloomy, rainy and cold season, it does not work if you try on a piece from a new collection presented by Ann Summers. Every item in the collection proves that the season to come will be as hot as summer days if you like it.

French women know that lingerie is a key ingredient in how a woman expresses her sexuality. The Ann Summers Fall 2010 Collection unleashes just a little bit of showgirl in all of us — and that is a good thing for a woman’s health and that of everyone around her.

Ann Summers is a lingerie brand located in the United Kingdom that has multiple stores throughout the country and off its shores. It is amazing that the brand was named after a secretary of the founder.

Every woman wants to be desirable for her partner. And provocative lingerie plays a significant role in creating a sexy image. Lingerie in Ann Summers Autumn 2010 collection is as racy and seductive as underwear can ever be.

You know some lingerie designers and brands try to make lingerie look humble and refined, and frankly speaking I cannot understand them. Intimate apparel is meant to seduce. That is why I love the pieces presented by Ann Summer as they cry about sexuality and intimacy.
The collection comprises of a wide range of babydolls, bustiers, stockings, corsets, push-up bras, garters with satin, lace and transparent details and other stuff that makes men’s hearts beat faster.

The combination of colors in Ann Summers’ 2010 collection is beautiful, seductive and quite bold. Black mixed with red can seem aggressive to some extent but it is definitely the most arousing of all possible combinations. If you associate lingerie both with pleasure and quality, Ann Summers is the best choice for you.

Though all fashion designers are focused now on collection for a season to come, summer is still in its full swing, and some of you might be ready for a voyage or travelling to an exotic island. That is why you might be interested in a new collection of Swimsuits for Summer 2010 presented by Banco de Areia.

Banco de Areia is a successful Brazilian brand. The business was started by the designer Nadia Ribeiro who has been involved in fashion industry since she was 18. At first she owned a store of trendy designer clothes, then she opened a series of show rooms in Hawaii and Brazil.

Now Banco de Areia has been on the fashion market for over a decade. That resulted enough to turn the label into a recognizable one in all corners of the world. Banco de Areia pieces are famous for superb quality, hot looks, modern styles and comfortable designs.

What is no less important, the prices for swimsuits from Banco de Areia are ranging from $ 33 to $ 79. Is not that what every woman dreams of going on vacation?

The collection of swimsuits for Summer 2010 is awesome. Variety of colors, unusual patterns and appealing designs make it look super hot. Banco de Areia swimsuits range includes bandeau styles, string bikinis and one-piece suits. I personally adore color choice – some items feature patchwork technique while others are monotone and classy.

The face and body of the new collection is Brazilian beauty and supermodel Raica Oliveira. The distinctive feature of the collection is an unusual combination of tops with one pattern and panties with another. I do think these look fabulous. Banco de Areia allows you to touch the exotic and beautiful country of Brazil. Summer is not over yet, think about a new swimsuit.