Abecita is a Swedish lingerie label that once was a corset factory in Borås. Today the brand is creating lingerie, swimwear and home wear for women of different sizes and preferences. According to manufacturers, Abecita’s business concept is to offer the everlasting young woman high qualitative and functional underwear, swimwear, bras sized bikinis and home wear focusing on feminine elegance and large cup sizes through specialized lingerie retailers.

Recently the brand unveiled a new line of underwear and nightwear for Fall – Winter 2010/11. And now I suggest that we take a closer look at the comfortable and elegant intimate apparel from Abecita.

Abecita for Fall – Winter 2010/11 Collection includes intimate apparel that bear great names as Van Gogh, Salvador Dali and Da Vinci. There are prosthesis bra in various shades and forms, soft cup and molded bras, padded, full support and balconette bras, night dress, cardigans and panty. The choice is great, it will satisfy your everyday needs.

As far as color palette is concerned, the range of colors is not pretty versatile. The thing is Abecita for Fall – Winter 2010/11 items are designed for everyday comfortable wear, and not for spicy nights. That is why every piece is soft, elegant, comfortable and quality.

Among my personal favorites there is Salvador Dali Padded Tempur Bra in white color and Michelangelo Multi Balconette Bra that looks elegant and sexy with side overlaid black lace over mustard fabric.

Jazz range comes in various colors and the wire bra can be matched with two styles of briefs. Lace-trimmed this bra has interesting bra straps design. Agnes prosthesis bra comes in two styles padded and soft-cup. Subtle floral print makes it beautiful and feminine.

The collection includes some types of nightwear – Sleep Tight, Stay Overnight and Sweet Little Sin – that comprise of a top tank and short and trousers. If you appreciate comfort, Abecita is exactly what you need.

Recently I have been looking through many pictures and comments concerning the latest collections of women’s intimate apparel. And I realized that 99 per cent of underwear collections are focused on sexy lingerie for so called spicy nights. But what should women do when we want to relax and just stroll around the house in something soft, comfy and beautiful. That is when my attention was driven by Between the Sheets label.

To tell the truth, I have never heard about Between the Sheets earlier, but the collection presented by the label for Fall – Winter 2010/11 is worth our recognition. Between the Sheets is a brand of cozy lingerie and loungewear. Created by Layla L’obatti the brand is balancing between the chic and comfort in every piece. The production of the brand is very versatile and Fall/Winter 2010 Collection proves it.

The lingerie brand’s latest collection is a celebration of cozy materials, playful details and modern reinterpretations of the classic shapes that put you in the mood for winter holidays. As the mercury drops, “Come out & play” lingerie is for a woman who makes the most of every moment and, regardless of the cold outside, enjoys the thrills and frills of winter wonderland sipping coffee next to the window.

The collection is very versatile, it includes cardigans, lingerie sets, cozy tops, slips and pants that feature nice detailing, mesh and bows. The collection’s versatility makes pieces like cardigans wearable not only to bed and around the house but also outside. The collection color palette includes creamy, white, blue, gray, red and black.
The motto of the label is “Play in your lingerie” referring to the fact that Between the Sheets pieces are wearable anywhere and that our spirit is lighthearted and sensual, so mixing, matching and lifestyle layering is encouraged.”

Have you heard the name of Michelle for George brand? Anyway, we are here to get to know new things about the world of fashion as well as watch fabulous picture of the latest lingerie collections. Here you are.
This luxurious fashion brand was started in 1990s. It was set up by Michelle Mone ,is a highly successful entrepreneur and marketer and the founder and co-owner of MJM International Ltd. The business has gone from strength to strength and Michelle has won a number of prestigious awards including ‘World Young Business Achiever Award’ and ‘Business Woman of the Year’ in 2000.

It has been a while since the face of the brand became Actress and ‘Eastenders’ star Kara Tointon. Unlike the majority of labels that change girls every year or season, Michelle for George brand cooperates with Kara Tointon quite long.
Recently appeared the first pictures of Kara posing in a new collection from Michelle for George. The ad campaign is made especially for Fall – Winter 2010. Kara looks fabulous wearing satin lingerie sets richly adorned with lace satin bows and mesh panels.

Kara feels excited about the new ad campaign and the collection: “Like most women, I adore lingerie so it’s really exciting to be involved with the ‘Michelle for George’ brand. The underwear is so sexy and really elegant; I can’t get enough of it! Wearing gorgeous lingerie is an instant pick-me-up and always makes you feel confident and feminine.”

Michelle Mone, creator of Michelle for George, added: “Kara looks beautiful in thexc and is a girl that women can relate to, she is down to earth, naturally beautiful and most importantly she looks happy and healthy – she’s perfect for this campaign and shows just how fantastic the new designs can look.”
Offering the very best in support, comfort and fit, the new collection is various in styles and sizes, and it is truly affordable.