Do you know that the overwhelming majority of American women, 90 per cent to be exact, wear a bra daily? At the same time when they are asked why they cannot find the reason for it or just do it for aesthetical motive. It has been considered for several centuries that going without a bra is inappropriate for social rules.
According to scientists, while we take wearing a bra for granted, our breasts are not actually meant for bras. And they have some evidence to prove there are actually some health reasons for not wearing bras.

First of all, lots of women wear the wrong size of a bra that can cause something more serious than just discomfort and shoulder and back pains. The experts say that if you feel tightness and constant discomfort or you have noticed red marks on the skin after wearing a bra during a day, the least thing you can do is to purchase a well-fitting bra but the best of all is to avoid wearing it as much as it is possible. That is quite simple, just do not wear it at home, while strolling and doing sports.
What is more, scientists have proved that wearing a bra constantly leads to breast cancer. According to the scientists, women who wore a bra 24 hours a day had a 113-fold increase in breast cancer incidence compared to women who wore bra less than 12 hours daily. The reason is bra exerts pressure to the bust line causing toxins and other waste material to remain in the breasts instead of being flushed out.

And the last but not the least, many women think it is dangerous to go without a bra. Full-breasted women believe that a bra keeps their breasts from sagging. I am sorry to disappoint you but that is a myth. So, think twice and make the right choice.

It was in Hollywood where the trend to impeccable beauty appeared. That is why we can see that beautiful actors and actresses have replaced successful top models. Celebrities are recently widely used in advertizing campaigns on behalf of brands. Do you want to know what celebrities have turned into underwear models, here you are.
1.    Eva Mendez. The actress represents Calvin Klein underwear. She was meant to be the face of CK’s Confession perfume, but the ad was banned due to hyper sexuality.

2.    Megan Fox. The woman was signed as a new face of Emporio Armani and replacing thus ex Spice Girl Victoria Beckham. I bet that both of them look fantastic in their new role.

3.    Maggie Gyllenhaal. One of the most provocative underwear brands Agent Provocateur decided that Maggie’s outstanding acting skills will be perfect for a new ad campaign. They were right, The Dark Knight actress created an unusual image.

4.    Rebecca Romijn. The woman has represented several lingerie brands amid which there are La Perla lingerie, Sports Illustrated swimsuits and Victoria’s Secret. Being a mother of two kids she looks gorgeous.

5.    Djimon Hounsou. Djimon is now husband of Kimora Lee. He is known for being the face and body of Calvin Klein ad campaign. The actor represented Steel line.

6.    Jennifer Love Hewitt. It is impossible to enumerate films where Jennifer Love Hewitt stars. Young, beautiful and cheerful girl was signed as a face of Hanes. She was meant to promote comfortable bras and panties by Hanes. The ad campaign was called Panti-Monium.

7.    Hilary Swank.  Everybody knows the Million Dollar Baby who has showed her sensual side. The actress exposed her wonderful curves for Calvin Klein ad campaign.

8.    Mark Wahlberg. For some reason Mark prefers not to remember about that ad campaign for Calvin Klein, but his happy smile and white boxers are impossible to forget.

Though summer is in its full swing and clod rainy days seem to be so far away, some fashion designers and fashion houses began to work on new collections for Fall – Winter 2010/11. Well, it may be too early to dress up, but it is never too early to take a look at a fabulous collections. Today I offer you awesome and gorgeous intimate apparel from New Look.

New Look designers say that they perfectly know that what you wear underneath really matters. That is why the team of designers has created a a perfectly balanced range of lingerie that comprises of bra sets, sensuous bustiers, babydolls, pajamas, high waisted panties and so on and so forth. I fell in love in the collection at first sight due to its diversity of colors. You can see here mild pastel hues of pink, grey, blue and beige, but the collection includes bold pieces in bright pink or sexy black.

Anyway, quiet and mild colors significantly predominate. If you asked me to describe the collection in a few words, I would say that it is elegant, feminine and exquisite yet sexy, seductive and sensuous. Is not it what women want?

The history of New Look brand dates back to the year 1969. It has chains of stores in every corner of the earth. Its popularity owes to the concept of the company. They are focused on satisfying needs of stylish and trend conscious ladies who want to look stunning even in underwear. The designers have developed a range of french knickers and matching bras, sexy lace up bras, satin briefs and thongs to suit every shape and style. I think that New Look is worth your attention as it is one of the most fabulous brands ever.