The world has turned upside down in recent decades, especially the world of fashion. Now the aim of every designer is not to follow healthy trends creating comfortable and elegant items, they want to shock with their extravagant decisions and bold experiments.

The latest lingerie trend is to use underwear as outwear. The idea might seem too incredible for traditional people. Personally I did not believe the trend to gain true popularity at first, it seemed too shocking for me, now the situation has changed dramatically.

And among the pioneers of the trend there are such renowned personalities as Lindsay Lohan, Beyonce, Rihanna, Taylor Momsen, Zoe Saldana and many other bold women with Lady Gaga as the indisputable leader of the trend. As a rule it is a celebrity who first appears in public in any unusual outfit, then women all over the world start to imitate the idea.

Underwear as outwear still remains a popular trend only among celebrities, while ordinary people like me and you have got used to the opposite idea –lingerie ought never to be visible. Meanwhile online polls reveal that the majority of women would agree to walk out in underwear pieces. I wonder if it is true.

Some critics say that the tendency means a serious decline in morality, while others think it to be evidence of the peak in consumption. In fact, there were times when luxurious lingerie was considered a sign of wealth. Now we can observe the same situation. Fashion designers who spend huge sums of money on underwear do not like to keep it invisible. In the result at this year’s fashion Week on the catwalk models marched in bodices, underskirts, suspenders and bras. Marc Jacobs layered a baby blue silky bra over a blushed dusty pink blouse. Botega Venetta presented an ivory-coloured boned corset paired with a gauzy cream cardigan.

The history of Cadolle lingerie goes back to the end of the 19th century. The point of departure was desire of Herminie to set up a business. Difficulties and hard work did not frighten her. As the majority of French fashion lingerie brands, Cadolle initially designed traditional corsets. Herminie began the career at one of the Exhibitions in Paris where she presented a new invention – a corset cut into two pieces. Then she invented the first bra, patented the idea and introduces the novelty in the world of fashion. In fact, the idea did not gain popularity at first, it resulted too revolutionary for that epoch. Only years later it took off and turned into a must have for every fashion lover.

Nowadays women come to Cadolle if they are not satisfied with the way their breasts look. Some of them want to change the shape, others to add seductive look, or to find a bra that give good support. But when they come to Cadolle they find all these traits in every item. Every bra designed by Cadolle is comfortable, supportive, sexy, first rate quality, seductive, sophisticated and so on and so forth. This list has no ending.

According to Cadolle herself, her aim was to prevent sagging that appears when the bust bounces, which happens due to poor supportive function of straps. What can be better than a blend of healthy trend with a perfect sense of style?

Now Cadolle designs a vast range of lingerie types. Sexy bra sets, exquisite bustiers, sophisticated corsets, stylish babydolls and many other unique items are presented by the French fashion brand.

Now fashion experts associate Cadolle with Houte Couture, which proves uniqueness and significance of the brand on the world scale. Their concept is “There are no two women the same…”

It is good to follow fashion trends. They allow us to feel independent, stylish and self-confident. But those who place their health first, which especially refers to active women and those who do sports on a professional stage, have another point of view. What they need is not ruching or exquisite silk inserts, but quality materials that are perfect to skin, comfortable and good for health.

Some time ago there was a Paris Trade Fair where some gorgeous innovations in the underwear industry were revealed. The ideas were picked up by organizers of the Paris Lingerie Show that immediately introduced into production some innovations.

The first change concerns bras – now there is a bra that pumps up and down with the temperature of your body. What is more, the bra can smooth out ageing cleavages that appear while a woman sleeps. The bra was developed by Dutch designers from Decollete.

So far there is both positive and negative reaction to the innovation. Some women say that will never wear an anti-wrinkle bra due to their husband’s reaction, while others have already taken the idea into account.

Another idea, that is similar to the previous one, belongs to Slovenian designers of Lisca company. They worked out a brassiere with foam cups that can expand with body heat if a woman flirts or works out.

As far as materials are concerned, in Paris there was unveiled a line of French lingerie that is based on a new fabric made of milk proteins. The fabric that contains amino aids is aimed at skin hydrating. By touch the material is as soft as silk.

At the show were presented in all over 20,000 underwear types from over 100 countries. No doubt, high-tech technologies have influenced every branch of science and even fashion. Underwear seems to be the last industry where such innovations were introduced. But now they function effectively and favor healthy lifestyle.