Several weeks ago in the Internet appeared the first information about a new ad campaign from Calvin Klein. It was a great surprise to hear that a beauty Megan Fox was replaced. A new face and body representing the brand now is Zoe Soldana.

The actress has become very popular lately, especially after being shot in The Avatar movie. Now she shines in sexy intimate apparels from Calvin Klein in ad campaigns Calvin Klein Underwear and Calvin Klein Envy. Some say that Zoe does not have a curvy body in comparison with the previous models who represented the brand. Among the most popular and successful appearances in Calvin Klein Underwear campaigns have had Scarlett Johansson, Kate Moss, Brooke Shields, Eva Mendes and Hilary Swank. Whatever people say, Zoe looks very seductive and amazing as you can see in the pictures.

The President of Calvin Klein Tom Murphy commented that they strongly believe that natural beauty of Zoe in the upcoming Calvin Klein Underwear campaign will resonate with our consumers. As far as Zoe Soldana is concerned, she feels very excited about her new role. She says that the brand has always put forth very beautifully executed campaigns. That is why it is very exciting for her to be a part of such an iconic, globally recognized brand.

In the pictures you can see Zoe posing in a push up bra that boosts her assets and then she shines in a lacy demi bra that makes an emphasis on her natural beauty. Talking about what lingerie she likes best the actress openly praises Calvin Klein for making quality, interesting and comfortable pieces.
About the popularity of actress testifies her appearance on GQ cover for August 2010. There she poses in an unusual black swimsuit, Gucci bodysuit and Stella McCartney hotpants. No doubt, Zoe not only a talented actress but a good model too.

Tomorrow on August 10th every fashion lover will be at the Victoria Secret’s SoHo Store to celebrate the launch of the INCREDIBLE by Victoria’s Secret. In the campaign organized for the launching takes part Transformers babe Rosie Huntington-Whiteley, Candice Swanepoel, Chanel Iman, and Erin Heatherton.
The new Incredible bra features a smoothing, slimming, body transforming shape. The Victoria’s Secret brand says that the bra has cushioned underwire for no digging, binding or pinching. Besides, the band of the bra is significantly wider that the majority of intimate pieces normally have. The wide bands slim and smooth tight tops for a super flattering look. If the band fits better, the clothes sits better!

Another strong point of the bra is self-adjusting straps for a perfect fit and full support shaping. Super soft fabric is virtually seamless under clothes. Among other important characteristics and innovations there are the following ones: imported nylon/spandex, flat back closure, underwire cups, and other.

The Incredible bra is lightly lined and seamless. I see these features as the essential ones. It is seamless under your tops, the tops fit smoother than ever. And smoother means sexier! Now you can wear the Victoria’s Secret bra everywhere whatever you put on – an exquisite evening dress or sports clothes.  The Incredible bra is the most comfortable bra ever!
I was amazed by the wide range of colors of the Incredible Bra. You will find bras both of pastel colors and vivid flamboyant ones, so feel free to choose the one for only $ 45 - $ 52.
If that’s not enough, the bra comes in three shapes: the push-up, demi, and racer back! I’m sure it will become your favorite bra because it will give you maximum support, superb quality, incredible comfort and sexy look. Is not that what women expect from their intimate apparels?

Though fall is supposed to be a gloomy, rainy and cold season, it does not work if you try on a piece from a new collection presented by Ann Summers. Every item in the collection proves that the season to come will be as hot as summer days if you like it.

French women know that lingerie is a key ingredient in how a woman expresses her sexuality. The Ann Summers Fall 2010 Collection unleashes just a little bit of showgirl in all of us — and that is a good thing for a woman’s health and that of everyone around her.

Ann Summers is a lingerie brand located in the United Kingdom that has multiple stores throughout the country and off its shores. It is amazing that the brand was named after a secretary of the founder.

Every woman wants to be desirable for her partner. And provocative lingerie plays a significant role in creating a sexy image. Lingerie in Ann Summers Autumn 2010 collection is as racy and seductive as underwear can ever be.

You know some lingerie designers and brands try to make lingerie look humble and refined, and frankly speaking I cannot understand them. Intimate apparel is meant to seduce. That is why I love the pieces presented by Ann Summer as they cry about sexuality and intimacy.
The collection comprises of a wide range of babydolls, bustiers, stockings, corsets, push-up bras, garters with satin, lace and transparent details and other stuff that makes men’s hearts beat faster.

The combination of colors in Ann Summers’ 2010 collection is beautiful, seductive and quite bold. Black mixed with red can seem aggressive to some extent but it is definitely the most arousing of all possible combinations. If you associate lingerie both with pleasure and quality, Ann Summers is the best choice for you.