Amoralia Launched New Nursing Camisole
Thursday, September 30th, 2010Amoralia is a brand of designer lingerie for pregnant women who want to feel feminine and desirable as well as comfortable throughout their pregnancy. Amoralia is the brainchild of Managing Director Jules Fossett. The brand was started in 2005 when Jules saw an obvious gap in the UK for stylish maternity wear.

The key to Amoralia’s success is the research they have carried out to ascertain exactly what women want from their maternity lingerie. The result is a range that is not only sexy and stunning but comfortable and practical, taking women through month one to breast feeding.
Recently the Amoralia brand presented a new nursing camisole that is both practical and feminine. Jules Fossett confesses that she has never been pregnant. “So it may seem surprising that I set up a company dedicated to making the most beautiful maternity underwear on the market. I do know however – like you – that luxury lingerie is one of those things that can instantly make us feel more feminine and sparkling. Why would pregnant women not feel the same?”

These words reveal the naked truth. Every woman, and especially a pregnant one, needs to feel desirable and beautiful.
Let’s take a closer look at the new item. Amoralia new nursing camisole is a breastfeeding glamorous camisole with supportive adjustable straps. Made of powermesh/satin around midriff provides smooth shape, cups are lined with a soft cotton jersey to provide ultimate comfort and absorbency. Fully machine washed. The intimate apparel comes in two colors – midnight blue and grape. You can see both versions in the pictures.

Amoralia lingerie is currently available in 40 odd stockists throughout the UK including Harvey Nichols, and another dozen in Europe including Le Bon Marché in Paris and the Arab Emirates. The range is also available online. So, be free to choose the lingerie you really adore.





