Amoralia is a brand of designer lingerie for pregnant women who want to feel feminine and desirable as well as comfortable throughout their pregnancy. Amoralia is the brainchild of Managing Director Jules Fossett. The brand was started in 2005 when Jules saw an obvious gap in the UK for stylish maternity wear.

The key to Amoralia’s success is the research they have carried out to ascertain exactly what women want from their maternity lingerie.  The result is a range that is not only sexy and stunning but comfortable and practical, taking women through month one to breast feeding.

Recently the Amoralia brand presented a new nursing camisole that is both practical and feminine. Jules Fossett confesses that she has never been pregnant. “So it may seem surprising that I set up a company dedicated to making the most beautiful maternity underwear on the market. I do know however – like you – that luxury lingerie is one of those things that can instantly make us feel more feminine and sparkling. Why would pregnant women not feel the same?”

These words reveal the naked truth. Every woman, and especially a pregnant one, needs to feel desirable and beautiful.
Let’s take a closer look at the new item. Amoralia new nursing camisole is a breastfeeding glamorous camisole with supportive adjustable straps. Made of powermesh/satin around midriff provides smooth shape, cups are lined with a soft cotton jersey to provide ultimate comfort and absorbency. Fully machine washed. The intimate apparel comes in two colors – midnight blue and grape. You can see both versions in the pictures.

Amoralia lingerie is currently available in 40 odd stockists throughout the UK including Harvey Nichols, and another dozen in Europe including Le Bon Marché in Paris and the Arab Emirates.  The range is also available online.  So, be free to choose the lingerie you really adore.

It is a common situation for an average woman that  we don’t have enough time to hand wash our bras and panties.  We perfectly know that just tossing them in the washing machine is the worst alternative possible, but what is the solution?  Well, the only revolutionary alternative is the newly launched Berry Ball! Berry Ball & Berry Bag from Berry Perry was presented in 2010 and has already gained a huge success.

While throwing bras into the wash will result in twisting, deforming, puncturing, underwire damage, pilling, scratching, tangling and more, bras are protected throughout the entire wash cycle safe inside the Berry Ball, maintaining shape, comfort and support. The Berry Ball additionally features a unique Scrubbing Ball specifically designed to clean bra cups from the inside, creating friction to both clean and aid in dissolving detergent as well. Lose one too many socks in the wash? With your underwear, hosiery, socks and other delicates safely enclosed inside the Berry Bag, you never have to worry about losing another sock or pair of underwear in the washing machine again (and say good-bye to pulling out stretched, runned and twisted hosiery!).

When not in use, easily hang the Berry Ball with an attached strap, or even use as convenient bra storage. It is especially convenient while on vacation.
The Berry set costs $ 13.99 and includes a Berry Bag, a Berry Ball, a Scrubbing Ball to clean bra cups from the inside. The sets are available in three color options: blue, pink and purple. The set comes available in sizes Small and Large to accommodate cup sizes 32A – 38D, in colors Pink, Purple or Blue. The Berry Ball & Berry Bag delivers in stores & e-retailers throughout the United States beginning April 15th, 2010. So, take care of your favorite lingerie!

Underwear is a part and parcel of women’s wardrobe. The majority of us prefer exquisite lingerie as it looks far sexier and alluring than ordinary cotton undergarments for everyday use. Such type of lingeir always features silk, lace or embroidery, which might make you doubt how to take care for it. So that your underwear serves you long and look as on its first day, you have to follow a series of rules. Here is what you should know:

And in the first place goes washing. Pay attention on the material, first of all. There you will find all necessary instructions, but as a rule every piece prefers gentle hand wash. If it is not yours, just use a lingerie bag and a gentle wash cycle. Do not disregard importance of a lingerie bag, please. If the undergarment is badly dirty use a stain remover. The right wash stain remover is highly important. Be careful about it and read instructions.

When it comes to drying, it is better not to expose underwear to direct sunlight or heat. Find an appropriate shaded area and lay the lingerie on a drying rack or something like this.
And the last stage of the process is a proper storage conditions. Underwear should lie flat in its place so as to avoid wrinkles. The place should not be humid or displayed to the direct sunlight or heat.

Undergarments care is essential to know but it is not as difficult as you may think. If you follow the rules described above you will maintain hygiene in the wardrobe without any problem.