Now when Amsterdam International Fashion Week is over, it is high time to look back and analyze everything we have seen. Among lingerie collections displayed at the Fashion Show in Ansterdam I would like to make an emphasis on the lingerie collection presented by Hunkemöller.

For over a century Hunkemöller has been pioneering in women’s lingerie and home wear, aiming to make her feel confident, sexy, and above all proud of who she is. The presentation had the theme WOMEN IN BLOOM which is focused on women who feel in their prime every day. The brand offered a wide range of subtle seductive intimate apparel with innovative designs, elegant details and a dash of humour. The color choice and combination are amazing: black teamed with sparkling rhinestones and lace alternated with a riot of color.

Hunkemöller’s winter collection features a profusion of romantic influences. Romance is revealed in luxurious black lace and satin making romantic concept bolder and sexier. According to the designers, functionality and comfort are essential, but styling elements play a key role. That is why you can see a rich variety of adornments and elements from shoulder details in the form of lacy sleeves to cheeky satin bows and lavish back details.

Hunkemöller did not forget about shapewear that doubtlessly plays an increasingly prominent role now. Hunkemöller has years of expertise in the field of lingerie design and its shapewear range uses state-of-the-art fabrics and high-tech designs. Boning is used to provide extra support while the fabrics hug your body and feel soft to the touch. A shapewear novelty of the season is the Long Line Bra with an extension under the cups to provide extra support.

Hunkemöller’s lingerie, swimwear and nightwear collections are decidedly glamorous this season. The brand’s designers tell us: ‘Spoil yourself and accentuate your femininity!’

When we talk about Victoria’s Secret, what do you tend to think of? As for me, I associate the brand with huge popularity, maximum comfort, first rate quality and sensuous lingerie models. But that does not seem to be enough for the brand, they decided to stand out even more.
It is common knowledge for every fashion connoisseurs that every year the world renowned fashion brand Victoria’s Secret reveals a super expensive bra for the Lingerie Show. It goes without saying that thousands or even millions of lingerie models dream about presenting the item. Last year it was Gisele Bundchen who was honored to wear Victoria’s Secret exclusive bra. This year for the mission was chosen sexy, stylish and beautiful woman Marisa Miller.

The model confessed to the reporters that she feels very excited about her new role. She realizes that it is a huge honor to wear the excusive bra as it is the peak of the Fashion Show.
The Fantasy Bra was designed by Damiani. It costs as much as $ 3 million as it is all covered in diamonds. The designer used diamonds of three colors: cognac, white and champagne. There is also a 16-carat heart shaped champagne diamond pendant dangling in the middle. The Fantasy Bra is a work of art thought it does not look comfortable at all. To general surprise, Marisa Miller says quite the opposite. According to the model, the diamonds does not hurt as they are embroidered on to Convertible Bra that is super comfortable and one of her favorites.

Actully, she would say that anyway, and the only way to verify the truth is to try on the magnificent bra. Unfortunately, the only woman that can do that is Marisa Miller. I just wonder if anybody purchases these luxurious items after the show.

One of the most popular youth events of the latest years is doubtlessly lingerie parties. First of all, a lingerie party is a type of party where women (and sometimes men) gather in lingerie stores and have fun. The idea belongs to creative lingerie retailers who want to increase popularity of their products.
Traditionally, you come and try on undergarments you like but it is always difficult to make up your mind straight off. That is why a new creative way of shopping is loved so much. At the party underwear is displayed to guests who are free to eat, drink, enjoy conversations and play games. Then store retailers take orders from guests.

Recently the idea of lingerie parties was adopted by the youth who gather at home, invite friends and have fun. As a rule such parties are held for special occasion such as birthdays or bridal showers. Another site where multiple lingerie parties are held is college campuses.

I cannot but mentioning such an important part of any lingerie parties as games. One of the most popular ones is Unfreeze Lingerie. For it the night before the party you are to gather lingerie pieces, put each one into a Ziploc bag and stack bags into a freezer. The night of the party you remove the bags and give your guests. Their task is to get the lingerie piece out anyway within allotted time. Hair dryers, hot water and any other ways are allowed.

Another game is Blind Fold Mayhem. Every guest puts on a blindfold, and then obey your commands. They should take off:
•    smth they do not need
•    smth that restricts them
•    smth they hate, etc
The point is they can take off not only clothes but also a blindfold. The first who does it wins, but he must keep quiet until the last person catches on the idea. Have fun!