The event takes place between the 8th and 11th of August in Nova Friburgo (Rio de Janeiro,Brazil). About 20,000 people are expected at the 14th edition of the Brazilian Underwear Fashion Fair. Friburgo will become Lingerie Capital of the World for one week!

The exhitition will be opened for visitors out of town. Foreigners didn`t visit the event before. All the visitors of this wonderful event will learn about the novelties in lingerie fashion. On the whole there will be 12 shows. There will also be an exhibit telling the history of underwear from the 1600s to nowadays in the end. Some parallel events to show what`s in fashion will be organized. All the segments in the lingerie industry will be represented at the event.

The fair cooperates with the Brazilian Textile and Apparel Industry Association  this Year. This cooperation is to bring bring much profit.

Industry giants as well as small companies will take part in the event. All kinds of lingerie will be widely presented there. I think everybody who is interested in fashion will enjoy this event.

[source: brazzilmag.com]

lingerie, fashion, underwear, Nova Friburgo, Rio de Janeiro, Brazil

Technorati Tags: lingerie, fashion, underwear, Nova Friburgo, Rio de Janeiro, Brazil

“Contours International Lingerie Awards”

This project sponsored by the Intimate Apparel Council will be soon launched. This high event will celebrate the industry and acknowledge the high levels of creativity and design as well as innovation of modern day fit and comfort that have been achieved. People all over the world will enjoy the wonderful fashion show of the best in the industry.

Deserving individuals will win 17 categories. There are a lot of categories the awards will be given for BEST T-SHIRT BRA, BEST NIGHTWEAR GLAMOUR,BEST CO-ORDINATE LUXURY BEST ROBES/LOUNGEWEAR,BEST TECHNICAL INNOVATION BEST D+, BEST DAYWEAR BEST FASHION, BEST CO-ORDINATE MODERATEBEST CONTROL/SHAPEWEAR GLAMOUR, BEST CONTROL/SHAPEWEAR FUNCTIONAL, BEST BRIDAL, BEST SEAMLESS, BEST NIGHTWEAR FUNCTIONAL, BEST PLUS SIZE, BEST MATERNITY, BEST SPA.

Looking forward to this event! I think it will bring pleasure to everyone who is interested in fashion.

[source: sys-con.com]

lingerie, awards, Intimate Apparel Council, underwear, undergarments, bras, shirts, fashion, spa

Technorati Tags: lingerie, awards, Intimate Apparel Council, underwear, undergarments, bras, shirts, fashion, spa

The Italian designer Giorgio Armani has several news for his customers. First, he is going to appear at London Fashion Week, which will be a unique event where fashion and music will meet.

Armani will introduce his spring/summer 2007 Emporio Armani women’s wear line. Besides he will showcase a range of hand-beaded and embroidered Red Carpet gowns from his fall/winter Privè couture collection and signature ready-to-wear collection.

At the same time, he will launche the Emporio Armani RED capsule collection and being one of the five partner brands participating in the Red economic initiative, Armani will donate 40 percent of sales of this line. RED was launched by the rock star Bono and Bobby Shriver - nephew of the late President John F Kennedy - at the Davos World Economic Forum in December.

Armani takes it as an honour and a privilege to present his collection at London Fashion Week and, at the same time, to create further momentum for Bono and Bobby Shriver’s RED initiative.

The event that is to take place on September 21, will be followed by the re-opening of London’s Emporio Armani flagship store and café on London’s Brompton Road in October, which first were opened in 1988 and currently closed for refurbishment.

Besides, after successful openings in Rome’s Fiumicino airport, London’s Heathrow airport, Guam’s Tumon Bay Gallery, and the Zurich International Airport, Armani is planning to open one more boutique in Narita Airport, Tokyo. The store falls into Armani’s new “Fast Track” program where consumers get a luxury on-the-go experience thanks to the Italian fashion house.

According to the latest news from Armani, very soon the designer will indulge Armani men not only with made-to-measure suits through the Giorgio Armani and Armani Collezioni labels, but also with Giorgio Armani Hand Made to Measure. The collection was inspired by the process of producing women’s Privè collection entirely by hand. Giorgio Armani Fatto A Mano Su Misura (Hand Made to Measure) starts in September and allows men to participate in the design process by choosing fabrics and having an access to the designer’s studio.

Technorati Tags: Giorgio Armani, RED, Privè collection, London Fashion Week, Armani Hand Made to Measure