It was in Hollywood where the trend to impeccable beauty appeared. That is why we can see that beautiful actors and actresses have replaced successful top models. Celebrities are recently widely used in advertizing campaigns on behalf of brands. Do you want to know what celebrities have turned into underwear models, here you are.
1.    Eva Mendez. The actress represents Calvin Klein underwear. She was meant to be the face of CK’s Confession perfume, but the ad was banned due to hyper sexuality.

2.    Megan Fox. The woman was signed as a new face of Emporio Armani and replacing thus ex Spice Girl Victoria Beckham. I bet that both of them look fantastic in their new role.

3.    Maggie Gyllenhaal. One of the most provocative underwear brands Agent Provocateur decided that Maggie’s outstanding acting skills will be perfect for a new ad campaign. They were right, The Dark Knight actress created an unusual image.

4.    Rebecca Romijn. The woman has represented several lingerie brands amid which there are La Perla lingerie, Sports Illustrated swimsuits and Victoria’s Secret. Being a mother of two kids she looks gorgeous.

5.    Djimon Hounsou. Djimon is now husband of Kimora Lee. He is known for being the face and body of Calvin Klein ad campaign. The actor represented Steel line.

6.    Jennifer Love Hewitt. It is impossible to enumerate films where Jennifer Love Hewitt stars. Young, beautiful and cheerful girl was signed as a face of Hanes. She was meant to promote comfortable bras and panties by Hanes. The ad campaign was called Panti-Monium.

7.    Hilary Swank.  Everybody knows the Million Dollar Baby who has showed her sensual side. The actress exposed her wonderful curves for Calvin Klein ad campaign.

8.    Mark Wahlberg. For some reason Mark prefers not to remember about that ad campaign for Calvin Klein, but his happy smile and white boxers are impossible to forget.

Who does not know the brand Diesel? I suppose that there are not such people all over the world. The majority of us love the brand for its unusual and extremely amazing approach to designing and presenting its collection. What is more, Diesel is a favorite brand among men and women who love to stand out as every piece created by Diesel is unique, stylish and sexy.

Recently the brand unveiled a new underwear collection for Spring – Summer 2010. And today I present you some photos of the ad campaign for the new line. We know that Diesel is perfect at funny and funky campaign that can easily make us smile. The latest one is not an exception. Look at it yourself and make sure of its originality and creativity.

The advertising campaign for Intimate underwear line has a theme ‘stupid is fun’. And that is true, is not it? All the pictures were made by Jason Nocito. The collection itself is flamboyant and amusing, eye catching and extravagant. I was glad to see vivid colors because that is what we need on hot summer days – more sun, more live, more colors.

The Intimate collection comprises of a wide range of underwear both for men and women. Among them there are panties, bra sets, alluring babydolls, briefs and boyshorts for men. What is no less important, creating awesome styles the designers do not forget about quality and comfort. Purchasing any Diesel piece you can be sure of its first rate characteristics.

You can see in the pictures incredible imagination of the designers and the photographer who walked out in the street, in the forest, went on safari and dived in to water. I hope you will look at the collection with fun and appreciate creativity and uniqueness of the idea.

I am not used to writing about men’s trends. As a rule it is a prerogative of women, however time changes everything. In the end, men pay much attention to what they wear. Here is a review of the most popular trends in men’s underwear.
And the first place goes to shaping underwear. As far as I understand shaping intimate apparel has the same functions and purposes as push up bras for women. The trend appeared in 2009 but has taken off just this season. Fashion experts say that it is going to grow this year. Now if you do not have enough time to keep in top shape just choose shaping waistbands ot underwear shirts. Among the most successful and famous brands designing this type of intimate apparel are Go Softwear, Equmen and 2(x)ist.

The next trend is return to briefs. I have always considered them the most comfortable and appealing undergarment. Boxer shorts turn out to be at the second place only. Some guys say that wearing boxers is like having no underwear, that is why they choose briefs. By the way, I recently listed the most famous and trusted brands where you can purchase them.

And the most unexpected trend of the season is colorful underwear. It is not typical for men to use diverse colors. In 2009 it was only pink hue. Now underwear designers have become much bolder, and they run experiments more often. In the result, you can see a wide range of underwear in blue, yellow, red, purple, pink, of course, and so on and so forth. One of the brands that is not afraid of experiments and bright colors is Timoteo.
Anyway, summer is a season when the most unbelievable things come true, so why not to be a bit bold and have some fun?