I would divide all fashion brands in two categories: the ones with centuries old history and gained trust and respect, and the young ones that have to struggle hard to find their niche in the fashion industry. That is why we rarely hear about young brands, but when they manage to drive public’s attention, it is a sensation.
Andres Sarda brand has only four decades of history, but it has already gained hearts of numerous women all over the world.

Since the 60’s, Barcelona based designer Andres Sarda has dedicated himself to combining technology and innovation with the most seductive fabrics to create sublimely beautiful lingerie. Andres Sarda is a textile engineer who came from a family with clothes industry tradition.

The designer wanted to rupture with conventionalism and tradition of a time that had an aesthetical darkness, he dreamt of bringing his particular array of light into the field.
The major part of Sarda’s job is investigation of the lightest shapes, the softest fabrics, the most fabulous colors. What is no less important he uses the latest technologies and innovative techniques to create avant-garde and suggestive lingerie collections. His recent lingerie collection designed for Fall – Winter 2010 is a vivid example of his hard work.

I would say that the collection is not flamboyant and vamp, it is very elegant, exquisite and feminine. It is perfect for everyday wear as it will provide you with ultimate comfort. The collection includes only bra sets of diverse shapes and styles. The color choice is also rather reserved: white, beige, lilac, black and brown.

With Renaissance concepts and revolutionary ideas, Sarda gave women the pleasure of feeling, in their intimacy, the sensation of being wrapped up by beautiful and fashion clothes, flattering and with a wild point. Sarda gives them the power to feel attractive and confident.

I hope you have heard the name of INCANTO. If you have not, it is high time to get to know with a new Italy-based brand of underwear and clothing presented in Russia in a huge networks of stores. Incanto production is presented in 80 cities of Russia and CIS countries. Talking about European countries more than 200 boutiques function here.

Incanto items are made from the best natural materials with use of the advanced technologies. It is focused on active modern and busy women and men who love in big cities and who appreciate impeccable style, beauty, comfort, high quality and reasonable prices too. The brand has rapidly become successful as its motto is control of quality at every step of process of manufacture and packing production.

Recently Incanto unveiled a new lingerie collection for Fall – Winter 2010/11. And today I suggest that we take a look at it.

Incanto Fall – Winter 2010/11 lingerie Collection is pure luxury. Rich fabrics, vibrant colors and sexy detailing is all that characterizes this collection. The lingerie sets are flirty, elegant and catchy – tiny bikinis and thongs are adorned with lace and frills. The bra straps in several sets are also very creative and interesting.

The Fall – Winter 2010/11 lingerie Collection from Incanto includes a wide range of sexy and alluring underwear of all types. Here you will find seductive babydolls, luxurious corsets, intriguing bra sets featuring garters, comfy top tanks and many other interesting items. My attention was driven by a luxurious red satin robe that ends in the middle of the thigh and has a wide sash.

The collection color palette impresses by its variety, it consists of blues, turquoise, lavender, purple, red, light brown and pink. The collection is pure elegance, luxury that will make you feel feminine and sexy every minute of every day.

Did you know that over 80 per cent of women wear the wrong bra size? The reason is they believe that they are size they are actually not. That can be very dangerous as a woman will notice the problem over time when it might be too late to improve the situation.
Besides, the larger the breasts, the bigger the concerns, says Tracy M. Pfeifer, M.D., a board-certified plastic surgeon in New York City. Following are the most common fit-related problems along with quick and easy solutions to ensure your bust looks and feels its best.

1. The band of the bra that wraps around your body should not ride up which means that the back is big. A bra should fit snugly so try to go down a size.
2. One of the first signs to change a size is shoulder straps digging in your body. Remember that 90 per cent of support should come from the band and the cups, not the shoulder straps of your bra. The solution is to try another bra with a different cup size and wider straps. For that follow our simple tip: first slip straps off the shoulders. If the bra slips down, go down a size on the cups and a band. If it does not, choose a bra with wider straps.

3. Another sign of the wrong bra size is puckering cups which mean that the cup size is too big and you should go down a size. Pay attention that if the cup is wrinkling only in the center it may mean that it is too small and breasts can’t fit in. In this case try a larger bra.
4.    Your back size is too big and/or your cup size is too small in case the bra follows the arms when you lift them.
5. And the bra is too small if the front wires stand away from the body. A larger size will solve the problem. Be healthy and take care of yourself.