Abecita is a Swedish lingerie label that once was a corset factory in Borås. Today the brand is creating lingerie, swimwear and home wear for women of different sizes and preferences. According to manufacturers, Abecita’s business concept is to offer the everlasting young woman high qualitative and functional underwear, swimwear, bras sized bikinis and home wear focusing on feminine elegance and large cup sizes through specialized lingerie retailers.

Recently the brand unveiled a new line of underwear and nightwear for Fall – Winter 2010/11. And now I suggest that we take a closer look at the comfortable and elegant intimate apparel from Abecita.

Abecita for Fall – Winter 2010/11 Collection includes intimate apparel that bear great names as Van Gogh, Salvador Dali and Da Vinci. There are prosthesis bra in various shades and forms, soft cup and molded bras, padded, full support and balconette bras, night dress, cardigans and panty. The choice is great, it will satisfy your everyday needs.

As far as color palette is concerned, the range of colors is not pretty versatile. The thing is Abecita for Fall – Winter 2010/11 items are designed for everyday comfortable wear, and not for spicy nights. That is why every piece is soft, elegant, comfortable and quality.

Among my personal favorites there is Salvador Dali Padded Tempur Bra in white color and Michelangelo Multi Balconette Bra that looks elegant and sexy with side overlaid black lace over mustard fabric.

Jazz range comes in various colors and the wire bra can be matched with two styles of briefs. Lace-trimmed this bra has interesting bra straps design. Agnes prosthesis bra comes in two styles padded and soft-cup. Subtle floral print makes it beautiful and feminine.

The collection includes some types of nightwear – Sleep Tight, Stay Overnight and Sweet Little Sin – that comprise of a top tank and short and trousers. If you appreciate comfort, Abecita is exactly what you need.

Recently I have been looking through many pictures and comments concerning the latest collections of women’s intimate apparel. And I realized that 99 per cent of underwear collections are focused on sexy lingerie for so called spicy nights. But what should women do when we want to relax and just stroll around the house in something soft, comfy and beautiful. That is when my attention was driven by Between the Sheets label.

To tell the truth, I have never heard about Between the Sheets earlier, but the collection presented by the label for Fall – Winter 2010/11 is worth our recognition. Between the Sheets is a brand of cozy lingerie and loungewear. Created by Layla L’obatti the brand is balancing between the chic and comfort in every piece. The production of the brand is very versatile and Fall/Winter 2010 Collection proves it.

The lingerie brand’s latest collection is a celebration of cozy materials, playful details and modern reinterpretations of the classic shapes that put you in the mood for winter holidays. As the mercury drops, “Come out & play” lingerie is for a woman who makes the most of every moment and, regardless of the cold outside, enjoys the thrills and frills of winter wonderland sipping coffee next to the window.

The collection is very versatile, it includes cardigans, lingerie sets, cozy tops, slips and pants that feature nice detailing, mesh and bows. The collection’s versatility makes pieces like cardigans wearable not only to bed and around the house but also outside. The collection color palette includes creamy, white, blue, gray, red and black.
The motto of the label is “Play in your lingerie” referring to the fact that Between the Sheets pieces are wearable anywhere and that our spirit is lighthearted and sensual, so mixing, matching and lifestyle layering is encouraged.”

Amoralia is a brand of designer lingerie for pregnant women who want to feel feminine and desirable as well as comfortable throughout their pregnancy. Amoralia is the brainchild of Managing Director Jules Fossett. The brand was started in 2005 when Jules saw an obvious gap in the UK for stylish maternity wear.

The key to Amoralia’s success is the research they have carried out to ascertain exactly what women want from their maternity lingerie.  The result is a range that is not only sexy and stunning but comfortable and practical, taking women through month one to breast feeding.

Recently the Amoralia brand presented a new nursing camisole that is both practical and feminine. Jules Fossett confesses that she has never been pregnant. “So it may seem surprising that I set up a company dedicated to making the most beautiful maternity underwear on the market. I do know however – like you – that luxury lingerie is one of those things that can instantly make us feel more feminine and sparkling. Why would pregnant women not feel the same?”

These words reveal the naked truth. Every woman, and especially a pregnant one, needs to feel desirable and beautiful.
Let’s take a closer look at the new item. Amoralia new nursing camisole is a breastfeeding glamorous camisole with supportive adjustable straps. Made of powermesh/satin around midriff provides smooth shape, cups are lined with a soft cotton jersey to provide ultimate comfort and absorbency. Fully machine washed. The intimate apparel comes in two colors – midnight blue and grape. You can see both versions in the pictures.

Amoralia lingerie is currently available in 40 odd stockists throughout the UK including Harvey Nichols, and another dozen in Europe including Le Bon Marché in Paris and the Arab Emirates.  The range is also available online.  So, be free to choose the lingerie you really adore.