Tomorrow on August 10th every fashion lover will be at the Victoria Secret’s SoHo Store to celebrate the launch of the INCREDIBLE by Victoria’s Secret. In the campaign organized for the launching takes part Transformers babe Rosie Huntington-Whiteley, Candice Swanepoel, Chanel Iman, and Erin Heatherton.
The new Incredible bra features a smoothing, slimming, body transforming shape. The Victoria’s Secret brand says that the bra has cushioned underwire for no digging, binding or pinching. Besides, the band of the bra is significantly wider that the majority of intimate pieces normally have. The wide bands slim and smooth tight tops for a super flattering look. If the band fits better, the clothes sits better!

Another strong point of the bra is self-adjusting straps for a perfect fit and full support shaping. Super soft fabric is virtually seamless under clothes. Among other important characteristics and innovations there are the following ones: imported nylon/spandex, flat back closure, underwire cups, and other.

The Incredible bra is lightly lined and seamless. I see these features as the essential ones. It is seamless under your tops, the tops fit smoother than ever. And smoother means sexier! Now you can wear the Victoria’s Secret bra everywhere whatever you put on – an exquisite evening dress or sports clothes.  The Incredible bra is the most comfortable bra ever!
I was amazed by the wide range of colors of the Incredible Bra. You will find bras both of pastel colors and vivid flamboyant ones, so feel free to choose the one for only $ 45 - $ 52.
If that’s not enough, the bra comes in three shapes: the push-up, demi, and racer back! I’m sure it will become your favorite bra because it will give you maximum support, superb quality, incredible comfort and sexy look. Is not that what women expect from their intimate apparels?

For over 40 years the Eres brand is on the fashion market, and its success is obvious and doubtless. The Eres lingerie collections and lines feature simplistic design revealing another facet of creativity that balances between elegant style and modern techniques. One of the hallmarks of the brand is purity that sculpted women’s bodies. No padding, ingenious cuts, comfortable fabrics led the brand to a true success. Besides, the Eres name is synonymous with luxury due to innovative techniques, luxurious materials, contemporary design, and high reputation for quality.

Upscale lingerie and swimwear brand Eres once again proves that it perfectly understands what quality and beauty is with its new lingerie collection for Fall 2010. The brand has chosen a red-headed Australian beauty Tiah Eckhardt to represent the upcoming campaign for the new Fall 2010 lingerie line. As you can see in the pictures, the campaign is based on earthy rust tones. As for me, Tiah matches it with excellence. By the way, you might now the Australian model for her cooperation with Agent Provocateur, and there have been rumors lately that the woman will be in the next installment of the X-Men movie franchise.

I would like to drive your attention to maximum comfort of the new lingerie line. No thongs, no uncomfortable fabrics or cuts. Is not it what every modern woman needs? That is the lingerie that can be worn all day long without provoking aches and chops. Besides, bras have natural and super comfortable shapes while straps are quite wide.
Fall 2010 lingerie collection from Eres is a combination of trendsetting design with ultimate elegance and performance. So if you are not afraid of enhancing your body’s architecture, are must try Eres.

Do you know that the overwhelming majority of American women, 90 per cent to be exact, wear a bra daily? At the same time when they are asked why they cannot find the reason for it or just do it for aesthetical motive. It has been considered for several centuries that going without a bra is inappropriate for social rules.
According to scientists, while we take wearing a bra for granted, our breasts are not actually meant for bras. And they have some evidence to prove there are actually some health reasons for not wearing bras.

First of all, lots of women wear the wrong size of a bra that can cause something more serious than just discomfort and shoulder and back pains. The experts say that if you feel tightness and constant discomfort or you have noticed red marks on the skin after wearing a bra during a day, the least thing you can do is to purchase a well-fitting bra but the best of all is to avoid wearing it as much as it is possible. That is quite simple, just do not wear it at home, while strolling and doing sports.
What is more, scientists have proved that wearing a bra constantly leads to breast cancer. According to the scientists, women who wore a bra 24 hours a day had a 113-fold increase in breast cancer incidence compared to women who wore bra less than 12 hours daily. The reason is bra exerts pressure to the bust line causing toxins and other waste material to remain in the breasts instead of being flushed out.

And the last but not the least, many women think it is dangerous to go without a bra. Full-breasted women believe that a bra keeps their breasts from sagging. I am sorry to disappoint you but that is a myth. So, think twice and make the right choice.