It was in Hollywood where the trend to impeccable beauty appeared. That is why we can see that beautiful actors and actresses have replaced successful top models. Celebrities are recently widely used in advertizing campaigns on behalf of brands. Do you want to know what celebrities have turned into underwear models, here you are.
1.    Eva Mendez. The actress represents Calvin Klein underwear. She was meant to be the face of CK’s Confession perfume, but the ad was banned due to hyper sexuality.

2.    Megan Fox. The woman was signed as a new face of Emporio Armani and replacing thus ex Spice Girl Victoria Beckham. I bet that both of them look fantastic in their new role.

3.    Maggie Gyllenhaal. One of the most provocative underwear brands Agent Provocateur decided that Maggie’s outstanding acting skills will be perfect for a new ad campaign. They were right, The Dark Knight actress created an unusual image.

4.    Rebecca Romijn. The woman has represented several lingerie brands amid which there are La Perla lingerie, Sports Illustrated swimsuits and Victoria’s Secret. Being a mother of two kids she looks gorgeous.

5.    Djimon Hounsou. Djimon is now husband of Kimora Lee. He is known for being the face and body of Calvin Klein ad campaign. The actor represented Steel line.

6.    Jennifer Love Hewitt. It is impossible to enumerate films where Jennifer Love Hewitt stars. Young, beautiful and cheerful girl was signed as a face of Hanes. She was meant to promote comfortable bras and panties by Hanes. The ad campaign was called Panti-Monium.

7.    Hilary Swank.  Everybody knows the Million Dollar Baby who has showed her sensual side. The actress exposed her wonderful curves for Calvin Klein ad campaign.

8.    Mark Wahlberg. For some reason Mark prefers not to remember about that ad campaign for Calvin Klein, but his happy smile and white boxers are impossible to forget.

Though summer is in its full swing and clod rainy days seem to be so far away, some fashion designers and fashion houses began to work on new collections for Fall – Winter 2010/11. Well, it may be too early to dress up, but it is never too early to take a look at a fabulous collections. Today I offer you awesome and gorgeous intimate apparel from New Look.

New Look designers say that they perfectly know that what you wear underneath really matters. That is why the team of designers has created a a perfectly balanced range of lingerie that comprises of bra sets, sensuous bustiers, babydolls, pajamas, high waisted panties and so on and so forth. I fell in love in the collection at first sight due to its diversity of colors. You can see here mild pastel hues of pink, grey, blue and beige, but the collection includes bold pieces in bright pink or sexy black.

Anyway, quiet and mild colors significantly predominate. If you asked me to describe the collection in a few words, I would say that it is elegant, feminine and exquisite yet sexy, seductive and sensuous. Is not it what women want?

The history of New Look brand dates back to the year 1969. It has chains of stores in every corner of the earth. Its popularity owes to the concept of the company. They are focused on satisfying needs of stylish and trend conscious ladies who want to look stunning even in underwear. The designers have developed a range of french knickers and matching bras, sexy lace up bras, satin briefs and thongs to suit every shape and style. I think that New Look is worth your attention as it is one of the most fabulous brands ever.

Who does not know the brand Diesel? I suppose that there are not such people all over the world. The majority of us love the brand for its unusual and extremely amazing approach to designing and presenting its collection. What is more, Diesel is a favorite brand among men and women who love to stand out as every piece created by Diesel is unique, stylish and sexy.

Recently the brand unveiled a new underwear collection for Spring – Summer 2010. And today I present you some photos of the ad campaign for the new line. We know that Diesel is perfect at funny and funky campaign that can easily make us smile. The latest one is not an exception. Look at it yourself and make sure of its originality and creativity.

The advertising campaign for Intimate underwear line has a theme ‘stupid is fun’. And that is true, is not it? All the pictures were made by Jason Nocito. The collection itself is flamboyant and amusing, eye catching and extravagant. I was glad to see vivid colors because that is what we need on hot summer days – more sun, more live, more colors.

The Intimate collection comprises of a wide range of underwear both for men and women. Among them there are panties, bra sets, alluring babydolls, briefs and boyshorts for men. What is no less important, creating awesome styles the designers do not forget about quality and comfort. Purchasing any Diesel piece you can be sure of its first rate characteristics.

You can see in the pictures incredible imagination of the designers and the photographer who walked out in the street, in the forest, went on safari and dived in to water. I hope you will look at the collection with fun and appreciate creativity and uniqueness of the idea.