The underwear brand of Parah was set up in 1950 by Edda Paracchini and Giovanni Piazzalunga in a wonderful place of Varese situated not far from Milano, Italy. Throughout the history brand‘s popularity has been growing from year to year. Now the Parah Underwear Brand is considered one of the most successful and popular ones among men and women who appreciate combination of style, comfort, quality and look.

Recently the brand unveiled a new Lingerie Collection for Fall – Winter 2010/11 that is called Noir Blue Rose Collection. And every piece in the collection is as beautiful and elegant as the name of the collection.

You should remember one thing about Parah – it is something more than intimate apparel. Parah is rather true luxury, perfect taste and exquisite seduction.

It seems to me impossible to describe how beautiful, sensual and expressive at the same time black, deep blue and white ensembles are. The strongest point of the Noir Blue Rose collection is haute-couture mixed with practicality, which makes it not only so sexy and special but also wearable. Finally, haute-couture pieces can be worn!

Turquoise ensembles feature corsets with suspender straps paired with g-string. Semi-sheer lace panels turn this item into a must-have in the wardrobe of every woman. Actually, I would say that the whole collection is a must-have.

What I really like about Parah Noir Blue Rose Collection is that major part of your body is covered with sheer or lace details. That is why it is an exquisite seduction. Alluring body under jacket paired with a shrug and a pair of black sheer stockings, who would have thought that this way of wearing lingerie would be so extremely sexy!

I love variety the collection offers: padded bandeau bra, pushup bra, mustard waspie with built-in bra, suspender straps and g-string, luxurious nightdresses paired with shrug and silk dressing gown. Seductive vibe – that is what women need.

I hope you have heard the name of INCANTO. If you have not, it is high time to get to know with a new Italy-based brand of underwear and clothing presented in Russia in a huge networks of stores. Incanto production is presented in 80 cities of Russia and CIS countries. Talking about European countries more than 200 boutiques function here.

Incanto items are made from the best natural materials with use of the advanced technologies. It is focused on active modern and busy women and men who love in big cities and who appreciate impeccable style, beauty, comfort, high quality and reasonable prices too. The brand has rapidly become successful as its motto is control of quality at every step of process of manufacture and packing production.

Recently Incanto unveiled a new lingerie collection for Fall – Winter 2010/11. And today I suggest that we take a look at it.

Incanto Fall – Winter 2010/11 lingerie Collection is pure luxury. Rich fabrics, vibrant colors and sexy detailing is all that characterizes this collection. The lingerie sets are flirty, elegant and catchy – tiny bikinis and thongs are adorned with lace and frills. The bra straps in several sets are also very creative and interesting.

The Fall – Winter 2010/11 lingerie Collection from Incanto includes a wide range of sexy and alluring underwear of all types. Here you will find seductive babydolls, luxurious corsets, intriguing bra sets featuring garters, comfy top tanks and many other interesting items. My attention was driven by a luxurious red satin robe that ends in the middle of the thigh and has a wide sash.

The collection color palette impresses by its variety, it consists of blues, turquoise, lavender, purple, red, light brown and pink. The collection is pure elegance, luxury that will make you feel feminine and sexy every minute of every day.

Did you know that over 80 per cent of women wear the wrong bra size? The reason is they believe that they are size they are actually not. That can be very dangerous as a woman will notice the problem over time when it might be too late to improve the situation.
Besides, the larger the breasts, the bigger the concerns, says Tracy M. Pfeifer, M.D., a board-certified plastic surgeon in New York City. Following are the most common fit-related problems along with quick and easy solutions to ensure your bust looks and feels its best.

1. The band of the bra that wraps around your body should not ride up which means that the back is big. A bra should fit snugly so try to go down a size.
2. One of the first signs to change a size is shoulder straps digging in your body. Remember that 90 per cent of support should come from the band and the cups, not the shoulder straps of your bra. The solution is to try another bra with a different cup size and wider straps. For that follow our simple tip: first slip straps off the shoulders. If the bra slips down, go down a size on the cups and a band. If it does not, choose a bra with wider straps.

3. Another sign of the wrong bra size is puckering cups which mean that the cup size is too big and you should go down a size. Pay attention that if the cup is wrinkling only in the center it may mean that it is too small and breasts can’t fit in. In this case try a larger bra.
4.    Your back size is too big and/or your cup size is too small in case the bra follows the arms when you lift them.
5. And the bra is too small if the front wires stand away from the body. A larger size will solve the problem. Be healthy and take care of yourself.