Now when Amsterdam International Fashion Week is over, it is high time to look back and analyze everything we have seen. Among lingerie collections displayed at the Fashion Show in Ansterdam I would like to make an emphasis on the lingerie collection presented by Hunkemöller.

For over a century Hunkemöller has been pioneering in women’s lingerie and home wear, aiming to make her feel confident, sexy, and above all proud of who she is. The presentation had the theme WOMEN IN BLOOM which is focused on women who feel in their prime every day. The brand offered a wide range of subtle seductive intimate apparel with innovative designs, elegant details and a dash of humour. The color choice and combination are amazing: black teamed with sparkling rhinestones and lace alternated with a riot of color.

Hunkemöller’s winter collection features a profusion of romantic influences. Romance is revealed in luxurious black lace and satin making romantic concept bolder and sexier. According to the designers, functionality and comfort are essential, but styling elements play a key role. That is why you can see a rich variety of adornments and elements from shoulder details in the form of lacy sleeves to cheeky satin bows and lavish back details.

Hunkemöller did not forget about shapewear that doubtlessly plays an increasingly prominent role now. Hunkemöller has years of expertise in the field of lingerie design and its shapewear range uses state-of-the-art fabrics and high-tech designs. Boning is used to provide extra support while the fabrics hug your body and feel soft to the touch. A shapewear novelty of the season is the Long Line Bra with an extension under the cups to provide extra support.

Hunkemöller’s lingerie, swimwear and nightwear collections are decidedly glamorous this season. The brand’s designers tell us: ‘Spoil yourself and accentuate your femininity!’