Though fall is supposed to be a gloomy, rainy and cold season, it does not work if you try on a piece from a new collection presented by Ann Summers. Every item in the collection proves that the season to come will be as hot as summer days if you like it.

French women know that lingerie is a key ingredient in how a woman expresses her sexuality. The Ann Summers Fall 2010 Collection unleashes just a little bit of showgirl in all of us — and that is a good thing for a woman’s health and that of everyone around her.

Ann Summers is a lingerie brand located in the United Kingdom that has multiple stores throughout the country and off its shores. It is amazing that the brand was named after a secretary of the founder.

Every woman wants to be desirable for her partner. And provocative lingerie plays a significant role in creating a sexy image. Lingerie in Ann Summers Autumn 2010 collection is as racy and seductive as underwear can ever be.

You know some lingerie designers and brands try to make lingerie look humble and refined, and frankly speaking I cannot understand them. Intimate apparel is meant to seduce. That is why I love the pieces presented by Ann Summer as they cry about sexuality and intimacy.
The collection comprises of a wide range of babydolls, bustiers, stockings, corsets, push-up bras, garters with satin, lace and transparent details and other stuff that makes men’s hearts beat faster.

The combination of colors in Ann Summers’ 2010 collection is beautiful, seductive and quite bold. Black mixed with red can seem aggressive to some extent but it is definitely the most arousing of all possible combinations. If you associate lingerie both with pleasure and quality, Ann Summers is the best choice for you.

Ted Baker is one of the fastest-growing leading lifestyle brands in the UK. Having launched the first item in Glasgow Ted Baker quickly became the place to buy some of the very best contemporary male and female clothes and underwear around.

From the very beginning Ted Baker has had a very clear and unswerving idea of superb quality, attention to details and a quirky sense of humor, all of that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.

At first the brand specialized only on men’s shirts, then the business was growing quickly turning into a successful and well-known brand producing men’s and women’s clothes, shoes, underwear, accessories and many other interesting items.

Recently the designer unveiled a new lingerie collection for Fall – Winter 2010/11. Every item in the collection look nice, elegant and classic. I personally like combination of colors and patterns. The form of bras is great for all sizes of breast and panties provide great coverage.
Meanwhile, some fashioistas go crazy about this type of lingerie, other express their displeasure by the collection. First of all, there are frills on bottom pieces which makes those unsuitable to wear under trousers. Secondly, there is nothing special, nothing new, nothing sexy; in the result, the the pieces look dull and plain.

The thing is as you would expect from Ted, the approach to design remains the same as it was from day one. But it results pretty difficult to say whether it is a problem or not. Some fashion lovers prefer to stand out, to be always different and sexy, while others need calm and quite colors, comfortable design featuring latest innovations. Whether you think it is hot or not the only thing is unquestionable, Tom Baker’s intimate apparel is worth attention.

Now when Amsterdam International Fashion Week is over, it is high time to look back and analyze everything we have seen. Among lingerie collections displayed at the Fashion Show in Ansterdam I would like to make an emphasis on the lingerie collection presented by Hunkemöller.

For over a century Hunkemöller has been pioneering in women’s lingerie and home wear, aiming to make her feel confident, sexy, and above all proud of who she is. The presentation had the theme WOMEN IN BLOOM which is focused on women who feel in their prime every day. The brand offered a wide range of subtle seductive intimate apparel with innovative designs, elegant details and a dash of humour. The color choice and combination are amazing: black teamed with sparkling rhinestones and lace alternated with a riot of color.

Hunkemöller’s winter collection features a profusion of romantic influences. Romance is revealed in luxurious black lace and satin making romantic concept bolder and sexier. According to the designers, functionality and comfort are essential, but styling elements play a key role. That is why you can see a rich variety of adornments and elements from shoulder details in the form of lacy sleeves to cheeky satin bows and lavish back details.

Hunkemöller did not forget about shapewear that doubtlessly plays an increasingly prominent role now. Hunkemöller has years of expertise in the field of lingerie design and its shapewear range uses state-of-the-art fabrics and high-tech designs. Boning is used to provide extra support while the fabrics hug your body and feel soft to the touch. A shapewear novelty of the season is the Long Line Bra with an extension under the cups to provide extra support.

Hunkemöller’s lingerie, swimwear and nightwear collections are decidedly glamorous this season. The brand’s designers tell us: ‘Spoil yourself and accentuate your femininity!’