The latest in a series of nine China fashion week lingerie where traditionally the most famous and prospective designers of the country participate. Among young designers who “made a statement” this year is Mark Cheung whose collection superbly combining traditional Chinese and modern Western tendencies has impressed both the critics and customers. For the next season Cheung has chosen bright-green and orange colours and Gypsy images, sharing this idea from his French colleague Ghotie.

Traditionally the week took place in the most splendid hotels where 500 models present more than 3.000 sets from 35 designers’ collections.

Chinese fashion week lingerie is always a rave of colours and this time was not an exception. There were miles of silk, satin and velvet, national colour and sewing,

Every year the Chinese fashion week gains more and more popularity which is rather amazing for a country where fashion shows have come rather recently. More and more western brands: such as Armani, Louis Vuitton and Chanel do open their shops in Chinese cities.

A Step to the History

This show presents how far the Chinese has stepped towards Western tendencies still preserving their main trend of extreme individualization and origin, extraordinary approach.

Historically underwear in china was the only way for a woman to display her personality (for the clothes was strictly institutionalized and shows the social class of its owner). In lingerie patterns and colours the intention to love and beauty manifested at full extend. Both rich and poor women tried to wear original underwear

It was a bit oddly cut still making a woman’s body look perfectly. It was cut usually in the shape of square, brilliant, triangular, semicircle or designed according to a certain figure.

Two main trends in Chinese women’s underwear may have been observed : double- to veil the back and breast, and single – to veil breasts. The most splendid pattern was on the shoulders and a bit above the neck. Laces were rarely used.

Colours cares their symbolic meaning. Contrasts were very popular – red and green, yellow and blue. Black, golden and silver accentuated and made the visual effect more vivid. Many women preferred the gradually changing colours from dark to light.

As well as in traditional culture women ornamented their lingerie with landscapes, flowers, birds, animals, clouds, literature characters. More frequently the design displayed particular idea. For example, a piet on the blooming tree stood for the happiness.

All in all the design and the trends of the women’s underwear was determined by social aspect and beauty notion in different times.

Today a new and rather pictorial tendency appears in the field of underwear production – this is Melting moat, styles and outline mixture, which was probably caused by overall enthrallment for rare, exclusive and splendid things.
Having got their bearings underwear producers considerably expended merchandise line by means of attendant items, accessories and transforming lines, still being loyal to conventional forms and popular styles.

And general tendencies reflect three main hopes:
• Intention to comfort and natural materials preferring.
• Special attention to hand-made clothes and lingerie – this is nothing but the desire to be the only one peerless.
• And finally domination of casual style in all the fields.

Salon de la Lingerie in Paris and Body Look exhibition revealed these tendencies: the number of those who produce functional underwear has considerably grown.

Undoubtedly decorating function is rather demanded but there are several prospective directions which help to look at underwear at another angel. These are models of big sizes, for future mothers, correcting the figure, women’s thermal long underwear and so on. Textile holdings constant work in the field of innovative development of synthetic fibres and “smart” functional cloth production creates the widest opportunities for the market improvement and expending. The most interesting salvations were found by the European holdings – Penn Elastic, GmbH, Boos Textile Elastic.

Women’s underwear for sports is at the top of its development

This direction is developing in the most active way. New leisure culture, life style, various kinds of sports – all these are premises for the range development. New highly technological materials appear ( for example CoolMax-Netz, Meryl Skinlife, Tactel), new technologies in underwear cut and processing, free-seams technologies. Sportive theme is one of the most fashion directions in the coming season. Several years ago the notion” sportive glamour” has come into usage in the field of clothes and today it is somehow reflected in lingerie. The main role of the range is to provide maximum comfort for movement, to create bras for optimal breasts maintenance, to underline the shape.

Women with big size have the most difficulties in finding proper and comfort sportive underwear. It’s very important to find wide shoulder-straps and plate seams, material which output the moisture and keep skin dry.

So the most “strong” collections of this direction: which hinder movement - “Rossa Faia – Big Cup Beauty” from Anita, innovative one – “Triaction” by Triumpth International, which takes in account the sport activity and intensive loading peculiarities, “Transport-Refresh-Regulate” collection whether the principle 3 in 1 is used – constant heat-water-airchanging providing the maximum comfort of this line.

Any woman knows that properly chosen and match lingerie will suite to even the simplest clothes and make her feel self-confident and comfort. And shoulder-strap or frill which coquettishly shows from under the strict blouse will never spoil the appearance and even add some flavor.

The bra serves not only for decorating but also for holding the breast so it’s apparently important to choose the right and the most suitable one.
 
Do not neglect checking your size once again even if you are sure that you know it. However due to summer heat it may be a bit different. Then be sure you observe at least the following rules:

 • The bra should not be too much raised at the back, to be too tight in front, and shoulder-straps should not fall all the time. It’s not good you have to pull and draw them all the time – after the 2 or 3 weeks wear the should-straps will strain so that you’ll have to throw the bra away.
 • Raise your hand – in case the “body shows” from under the bra at the sides it means that the cup is too tight. Try a larger size or another kind of cup – probably more round.
 • The larger breast you have the wider the shoulder-straps should be. Remember these are the only “support’” for your breast and not the bones as we got used to think.
 • Try several bras of the adjusted sizes the difference sometimes may be very slight. Experiment with crooks to choose the best seat to the figure.
 • Double-check your lingerie every season. The base should contain several classical bras (both with bones and sportive) and some romanticism frill models. The practice shows that flesh-color underwear replaces the white classic step by step.
 • Lengthen the life of your lingerie washing it in could water. Never dry lingerie in the wash-machine.

Items That Every Woman Should Have

 • Combinations/lace top for the case when the temperature falls.
 • Seamless set to wear with v-shirts and other tight clothes.
 • Underwear without shoulder-straps, or bra with narrow straps to wear with evening dresses.
 • Lace bra- they also hold the breast and moreover show through the clothes coquettishly. 
 • For kinds of pants: G-string for tight clothes, tanga for looser clothes style, bikini and shorts for heavy cloth.

Some women still prefer to do without a bra still probably the reason is that they are lost in the variety of choice: sheer exotic bras, sportive, refined and so on.

Still undoubtedly this item will complete your style and image.