This range includes a wide range of bra styles including unpadded and underwired balconettes, plunge bras, push up bras, underwired bras and camisoles. It also offers boxers and Brazilian panties which combine both practicality and elegance. Dantelle uses an Oriental theme as their muse. It combines soft laces with delicate embroidery in pastels and neutrals with a splash of bright colours.

What make the Dantelle collection a sensual delight is laces, sheer fabrics and pretty embroideries combined with fashionable designs yet practical and comfortable.

Dantelle collection includes:

Elegance – Exquisite and lacy, this collection is available in black or white Enigma – A collection with white lace that will accentuate your feminine charm

Lolla – Delicate and feminine lace outlines this collection in gold or turquoise

Cameroun – Exotic collection with delicate floral motifs in either pink or ivory

Andalousia – Traditional motifs in contemporary patterns makes this striking collection in dark pink or purple

Arabesque – flattering and fun, this collection is in pastel shades with pretty floral designs

The Dantelle collection is available at all Nayomi stores throughout the region…

[source: strtegiy.com]

Nayomi, lingerie, lingerie collection, Dantelle, bras, panties

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Allure magazine reports on a recent academic study showing that dressing overly sexy in the office still may categorize you as a low-level worker bee… A researcher at Lawrence University in Appleton, Wis., showed men and women two video tapes. Each centered on the same woman.

In one scene she was dressed conservatively (in a business jacket and pants).In another she wore a tight mini skirt and heavy makeup.

When she was described as a receptionist, the participants assumed her competent even in sexy clothes. When the partisipants were told she was a manager in the sexy attire, she got low competence ratings.

Allure says researchers concluded that people link high-level jobs with stereotypically masculine traits…

                                                                                      [source: belleville]

Sexy dress, Allure, high-level jobs, stereotypes

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Intimate apparel company Sherwood Group has purchased the brand and assets of the Charnos business…

The acquisition was completed for a cash consideration of 585.000 pounds.

As is known, Charnos is a strong and recognised lingerie brand with over 50 years of heritage and is distributed to over 500 customers in the UK. It was voted ‘Best Sexy Lingerie’ in the Figleaves.com awards 2005.

Sherwood Group wanted to become the leading provider of branded solutions in the intimate apparel sector. The acquisition of the Charnos business is a good way to provide access to a greater number of independent retailers where Charnos has a higher penetration than current Sherwood brands.

No neeed to say that Charnos is positioned amongst the aspirational brands within the lingerie market and will broaden the reach of Sherwood brands. Besides, The brand fits well with Sherwood’s other brands – Lepel, Ted Baker, Discover Mademoiselle, Miss Lepel and the newly launched Urban Nights.

The Charnos company continue to have dedicated resource focused on design, marketing, sales and brand account administration…

[source: fibre2fashion.com]

Lepel, Ted Baker, Discover Mademoiselle, Miss Lepel, lingerie

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