Beauty is something that exists ever and forever – it will never fade, but undergo many changes and transformationы both simplification and complication. Each epoch perceives standards in its own way.

French designer predict all that is fashionable nowadays to “come into eternity”. And the first transformations seem to take place next year. 

The changes in women beauty standards will cause fashion tendencies. Extremely thin models are replaced by women with “pleasant” soft figure lines. Clothes may become more loose-fitting with lots of frills, ruches, ribbons and fluffy elements. And such finery requires certain shapes.

In the coming season sport, glamour, sexuality and as a sort of opposition - romanticism will determine the leading tendencies. The 80s “dictatorship” draw attention to the body, sport, fitness and as a result to the appropriate underwear – apparently glamorous with futuristic accents. New and exotic kinds of sports are becoming more popular and demand special attitude towards underwear style.

Even in pastel colours fine silk underwear now looks more sexual. The theme of nature influences the choice of ornaments and natural cloth. Vegetable and graphic patterns interlace in the motifs.

Some sort of casual sexuality tracks in a kind of mixed underwear type – unisex.
Another theme of the season – the style casual in which designers try to unite city and rural way of life.

What may the colour say

Psychologists consider that the colour of the lingerie dominating in a woman’s wardrobe may tell a lot about her character and temperament.

Black – dark night

A woman that likes black lingerie is more practical. She is aware that her favourite pants will be appropriate either with evening dress or tight jeans. Such woman is courageous, likes other people admiring her personality. In the extreme manifestation – she is a decisively woman. Astringent perfume fragrant and “broken hearts” follow her whenever she goes. She is free, relaxed in love, such woman hates complexes and restrictions.

White – the sparkling light and cool ice

Such classics - real ladies choose. Day beauties as they are, they like natural materials and are self-confident, do not pay too much attention to pretentious novelties and ornamenting, such women prefer uncomplicated underwear so that to emphasize their natural attractiveness. A woman which choose white lingerie is natural but not over-free, open-minded but not importunate.

Blue – calm sea

A woman in blue is more punctual, pedantic, reserved. She does not avoid creativity but sometimes it brings only disappointment. She trusts her beloved one without limiting his activities. Despite of some melancholy such woman attracts with special mysteriousness and the depth beyond the grasp of the mind.          

Retro style is successfully regaining its positions on the fashion markets and in various designers’ collections. What wonderful news for those who likes to look for vintage clothes on the sales and in special shops. This is the way to look “up-to-fashion” without destroying the budget. This also the way to show finally your personality, to become a “bright spot” in the colourless crowd.  

This tendency didn’t pass by the underwear industry as well. The most well-known designers such all over the world as Roberto Cavalli, Nina Richi, Lise Chanel, Calvin Kein payed thei attention to thee changes and reflected them in new collections. The greatest peculiarity of retro women’s underwear is the combination of the most different directions – femininity and sexuality from one hand and female’s intention to freedom and relaxedness. It seems that designers draw inspiration in various epochs from the strict and chaste Middle Ages to the last decades of the previous century.

The collections are mark with the sign of unsurpassed femininity and special luxury taste. Luxury for the privileged. Eccentric spirit of  Biba times prevails this season as  well – plenty of flowers and ornamental elements, velvet and devore velvet, satin and precious accessories, hand processing.  

Colours

Perceiving “lives’ in the black colour. The new look for it is less provocative, more womanlike and refined, leaves the space for imagination. The lightest colours are – blue and green, “sandy” – pastel pink, exuberant yellow and pink. Various prints – spots, flowers – return us to the middle of the 20 century remaining about those nice, smart and sunny-souls women who wan the war against casualness and grey workaday routine.  

Silhouette

Tender brassiers without “bones” makes the breast look naturally, mini shorts, strings but now with higher line gains a firm position. In a corset retro style gets a new form thanks to skittish details, which makes it more sexual and splendid. Such elements like corsets and “low dresses’’ decorated with fur and plumes add to lingerie a kind of stylishness and smartness. More close models create a sort of coquetry by opening some parts of the body while veiling the others. They seem to tell us “you still have something interesting to discover”.

Cloth

Cotton, the extravagant mixture of knitted and woven ornament, ultra-light flounce tells about courageous designers’ solutions. Women’s silk long underwear al in all remains the most attractive attribute of the clothes preserving the spirit of romance and mystery, refinement and moral freedom at the same time.            

The world is becoming more open – different countries share its cultures, customs, traditions and fashion tendencies. This fact touches the sphere of underwear as well.

The main tendency of the coming season - displays in Melting moat, intermixture of styles and silhouettes, brave combinations. This actually was caused by the general interest to unique, exclusive and splendid items.

To cater for customers’ requests producers have expended the assortment range by adding accessories and transforming lines, still being loyal to conventional shapes and popular styles.

Three Prior Rules

• Searching for comfort and natural materials, fibres with specific processing.
• Women prefer had-made lingerie – it shows that everybody wants to be unique and unsurpassed.
• Casual style is dominant over other ones in all kinds of activities.

Shapes

Retro-stylishness and femininity is coming back. More covering underwear is in favoure. Frill and flounce panties, body, garters belts are most popular – and all these certainly made from rich and sparkling materials.

Thanks for the clothes of new generation the tightening effect comes into fashion nowadays. The belts which make the waist look more refined become the inseparable accessories. In general new season lingerie – is a kind of nostalgia for the past.

Bio-material

New bio-material invention is a kind of salvation to one of the current problems – ecology and as a result own health care. Producer more and more often turns to such natural resources as wood, seaweed and etc. The real star of the coming season has become bamboo, supplied for many collections.

Casual Style

The number of sports underwear collections is constantly increasing from season to season that the shows growing interest to the cultures of different countries.

Tet-a-tet talk

Romantic lingerie of all the shapes and coloures. Different variants of blue and flesh colours. Exuberant blue makes the theme more dynamic. Tulle, laces and other refined materials are used for worked out details.

Initiative

Refined lingerie in fresh colours. Plenty of feminine accessories such as jabo. This is a sexy tendency with abundance of embroidery and in exuberant red colours.

Manigance

One of the most important tendencies of this season – is femininity. Damp sometimes dark colours, unusual shapes intriguing clothes are used. The main nuance is sparkling which was loaned from Japanese and Chinese cultures.

Instinct

The youth lingerie with strong colour combinations for example red and black or blue. There are lots of icon drawings still natural drawings, refined and splendid, exist as well. Modern clothes are used combined with new technologies. Design, colour, embroidery, modern shapes and dynamic are perfectly intermixed.