For over 40 years the Eres brand is on the fashion market, and its success is obvious and doubtless. The Eres lingerie collections and lines feature simplistic design revealing another facet of creativity that balances between elegant style and modern techniques. One of the hallmarks of the brand is purity that sculpted women’s bodies. No padding, ingenious cuts, comfortable fabrics led the brand to a true success. Besides, the Eres name is synonymous with luxury due to innovative techniques, luxurious materials, contemporary design, and high reputation for quality.

Upscale lingerie and swimwear brand Eres once again proves that it perfectly understands what quality and beauty is with its new lingerie collection for Fall 2010. The brand has chosen a red-headed Australian beauty Tiah Eckhardt to represent the upcoming campaign for the new Fall 2010 lingerie line. As you can see in the pictures, the campaign is based on earthy rust tones. As for me, Tiah matches it with excellence. By the way, you might now the Australian model for her cooperation with Agent Provocateur, and there have been rumors lately that the woman will be in the next installment of the X-Men movie franchise.

I would like to drive your attention to maximum comfort of the new lingerie line. No thongs, no uncomfortable fabrics or cuts. Is not it what every modern woman needs? That is the lingerie that can be worn all day long without provoking aches and chops. Besides, bras have natural and super comfortable shapes while straps are quite wide.
Fall 2010 lingerie collection from Eres is a combination of trendsetting design with ultimate elegance and performance. So if you are not afraid of enhancing your body’s architecture, are must try Eres.

When we talk about Victoria’s Secret, what do you tend to think of? As for me, I associate the brand with huge popularity, maximum comfort, first rate quality and sensuous lingerie models. But that does not seem to be enough for the brand, they decided to stand out even more.
It is common knowledge for every fashion connoisseurs that every year the world renowned fashion brand Victoria’s Secret reveals a super expensive bra for the Lingerie Show. It goes without saying that thousands or even millions of lingerie models dream about presenting the item. Last year it was Gisele Bundchen who was honored to wear Victoria’s Secret exclusive bra. This year for the mission was chosen sexy, stylish and beautiful woman Marisa Miller.

The model confessed to the reporters that she feels very excited about her new role. She realizes that it is a huge honor to wear the excusive bra as it is the peak of the Fashion Show.
The Fantasy Bra was designed by Damiani. It costs as much as $ 3 million as it is all covered in diamonds. The designer used diamonds of three colors: cognac, white and champagne. There is also a 16-carat heart shaped champagne diamond pendant dangling in the middle. The Fantasy Bra is a work of art thought it does not look comfortable at all. To general surprise, Marisa Miller says quite the opposite. According to the model, the diamonds does not hurt as they are embroidered on to Convertible Bra that is super comfortable and one of her favorites.

Actully, she would say that anyway, and the only way to verify the truth is to try on the magnificent bra. Unfortunately, the only woman that can do that is Marisa Miller. I just wonder if anybody purchases these luxurious items after the show.

Do you know that the overwhelming majority of American women, 90 per cent to be exact, wear a bra daily? At the same time when they are asked why they cannot find the reason for it or just do it for aesthetical motive. It has been considered for several centuries that going without a bra is inappropriate for social rules.
According to scientists, while we take wearing a bra for granted, our breasts are not actually meant for bras. And they have some evidence to prove there are actually some health reasons for not wearing bras.

First of all, lots of women wear the wrong size of a bra that can cause something more serious than just discomfort and shoulder and back pains. The experts say that if you feel tightness and constant discomfort or you have noticed red marks on the skin after wearing a bra during a day, the least thing you can do is to purchase a well-fitting bra but the best of all is to avoid wearing it as much as it is possible. That is quite simple, just do not wear it at home, while strolling and doing sports.
What is more, scientists have proved that wearing a bra constantly leads to breast cancer. According to the scientists, women who wore a bra 24 hours a day had a 113-fold increase in breast cancer incidence compared to women who wore bra less than 12 hours daily. The reason is bra exerts pressure to the bust line causing toxins and other waste material to remain in the breasts instead of being flushed out.

And the last but not the least, many women think it is dangerous to go without a bra. Full-breasted women believe that a bra keeps their breasts from sagging. I am sorry to disappoint you but that is a myth. So, think twice and make the right choice.