The findings of questionnaire

Social polls help to describe the colossal sports textile industry market of France, estimated at 8.5 billion euro for FPS and 9.1 billion euro for Cetelem.

The average family may spend 360 euro on this purpose, in Italy this figure is a bit lower – 252 euro. 42 million of people in France go in for ports which make up nearly 84% of the French. Nevertheless according to Eurostaf, for sports textile industry it’s rather difficult to succeed due to the fact that its activities can not be covered only by the aspect of fashion.

Who “holds” the market?

Nowadays sports fashion is at the disposal of several well-known enterprises: the leading sports brands of universal profile( Nike, Puma, Adidas), trade brands for active leisure(Aigle, Quiksilver, Billabong), fashion clothes brands(Hugo Boss, Prada, Tommy Hilfiger) and technological brands(Thuasne Sport).

Sport may favour the development of underwear industry. The situation on the underwear market is dynamic, it is expanding, for the underwear purchases stand for 6.3% of textile goods total amount in comparison with 5.9% in 2000. Taking this in account the sports market has nice prospects and the young will contribute to it greatly. Still there are lots of points to consider.

The Expert’s Opinion

Celin Luiobo, who has been working in the field of sports underwear industry for 10 years already, remarks that in 1998 only 3 or 4 of 6 trade brands were world-wild known. Today we can count 40 or 50 brands which specialize on sports underwear or offer underwear series without intermediary. She notices that not later than 10 years ago women used to wear only classical bras and were not aware of the danger of traumatism and breast aging caused by improperly selected bra. Nowadays trade brands provide women useful information and stand for the necessity of special underwear for sporting activities.

Innovations

Anita – underwear producing enterprise – has gained popularity on the sportive markets due to its catering for women’s requirements to bandage the breast and variety of sizes provided (even sorting models range from A to I). It also pays attention underwear appearance and comfort. The choice of a woman will be driven by the sum of these criteria. Pier Steiner admitted that they usually make 230 draft samples to create one particular model. For practical purpose Anita has work with 200 women of various figures and ages, who were testing different underwear samples during the trial period according to diverse criteria including operating characteristics.

The most current question for the sports underwear industry is the question of marketing which is now under discussion among the professionals.

1.SMOOTHING BRA is absolutely a must for any girl. And if it is strapless and plunge, be sure it will help you in any situation. Put it under an evening gown or a revealing t-shirt and your breasts will be well-supported and ideally shaped. It is not a sexually provocative undergarment, but it is surely a comfortable and necessary thing. Smoothing bras.

2. PANTY CHANGE PURSE from Bambina di Cioccolato. It is absolutely a girlish thing. It is made from soft lambskin leather, comes in delicate colors, has a panty shape and a heart-shaped patch on it. Bambina Cioccolato panty change purse.

3. TEDDY is back. Today’s teddy is not a garment worn purely for the seductive look. Women prefer teddy for practical reasons as well. Modern styles are form fitting and often used as body shapers and sleep wear. Bur fortunately there are still designs which are sexually appealing and suggestive. Shear, bareback and open teddies are still popular among modern emancipated women. Sexy Teddies

4. NYLON STOCKINGS is a perfect complement to a sexy teddy. It is beyond arguments that tights are more comfortable and practical, but you will never feel so sexy in plain tights as in stockings. To add even more erotica and sexuality, choose mesh, lacy or knitted stockings.
If you still prefer tights, add some diversity wearing unusual designs as tattooed tights.

5. CORSET is beautiful and trendy. This little thing accentuates the beauty of a female body by exaggerating breasts and reducing waist. Women feel slender in corsets, while men find women in this garment sexually appealing. Besides, a corset is a pink of fashion this year.
A wide range of corsets.

6. SILKY SLIP is hot as an underwear and an outerwear as well. After a long break in its popularity, it made its drastic comeback this year. Such pop divas as Madonna, Catherine Zeta Jones, Kylie Minogue, Naomi Watts appeared in a delicate underwear in films or on covers of fashion magazines. If you don’t dare wear a slip outside, do not hesitate to indulge yourself and your boyfriend in your bedroom with an enticing silky slip. A diverse choice of silky slips.

7. COMFORTABLE LOUNGEWEAR. It is absolutely necessary to have something in your wardrobe that makes you feel really comfortable and warm. And who says that comfortable can not be beautiful? Choose something for yourself from a wide range of colorful tees, tanks, camisoles and pants.

Technorati Tags: lingerie, Milavitsa, women underwear, teddy, bra, loungewear, hosiery, stockings, corset

Minimalism in clothing habits today takes its extreme form, which verges on exhibitionism. The desire of modern society to expose oneself is nothing but a cultural fever, which has its signs and consequences. What is significant this fever concerns women and men equally.

So what are the signs of cloth minimalist fever:

1. We start with traditional THONGS, which is ‘classics’ of modern minimalist style. Even our grannies have already got used to these small lingerie pieces. There is a dozen of thongs styles available in every local lingerie store, which boggle the mind of an average customer with their ribbons, laces and ruffs.

Three most common designs of thons are:
- traditional thongs
- G-string
- V-string
- Dance belt

Have no idea what is the difference between these styles – read Wikipedia.

2. MALE THONGS are a topic in its own right. Despite an existing opinion that this underwear is for girls only, statistics says that it becomes more common among men as well. And if we remember that g-strings originally were the only garment of Japanese fundoshi 2000 years ago, we won’t be surprised by this fact (Read more in Thongs: 10 curious facts).

Although, the number of women wearing thongs is great deal outnumbers the men, the first step has been made. Men’s thongs are not associated with strip dancers and gays any longs.

Below are a few reasons why they do it:
- thongs prevent visible brief lines
- minimize tan lines
- give more support
- they are comfortable
- sexy
- they are not seen under trousers

More opinions on the topic at Yahoo answers!

3. You have always thought that it is impossible to create something more revealing than g-strings, look at the C-STRING (and it is not a computer term, it is lingerie)! It is a g-string, but without the band around the waist! It is held in place firmly by a flexible internal frame and in some cases also silicone lines at the both ends.

C-strings were created to eliminate any possibility of panty lines. But I wouldn’t be surprised if in the near future we’ll see them on the beach, as they can also minimizes tan lines.

Wanna one – go here to purchase.

4. Now let’s speak about swimwear. A good example of minimalist fever is a MICROKINI. It is a traditional bikini, but 20 times smaller. It looks like a bikini for a Barbie, so tiny it is! But if you know the history of this provocative swimwear, you would understand why it is so small and revealing.

Originally it was designed to cover as minimum skin as possible, just to comply with the laws banning nudity in public places. First microkinis were homemade swimsuits sewn by Venice Beach regulars in ‘70s who were banned to stay nude.

5. One more provocative bikini style is a SLING BIKINI, or SUSPENDER BIKINI. It is an extremely revealing and sexually provoking style of swimwear. It looks like big thongs, because its side straps are supposed to come up to cover breasts. Although this style won’t reduce tan lines, but it is sure to attract men’s attention to you on the beach. 

6. STRAPLESS BIKINI or a C-STRING bikini is the choice of daring girls who do not want any tan lines! Extremely explicit and revealing!

Find a wide choice of strapless bikinis here.

6. Last and least! MONOKINI does not only verge on nudity, but it is nudity itself. This swimwear style is used for topless bathing and consequently consists only of the bottom part of a bikini, which can be any design you like!

The widest choice of tiny bikinis at www.the-bikini.com

Technorati Tags: Milavitsa lingerie, swimwear, bikini, minimalism, microkini, sling bikini, thongs, women underwear