There exists a strong stereotype about man’s underwear.
A lot of people have a fixed opinion that man’s lingerie should be of traditional white or black color, strict traditional style and form.
The first man to destroy the myth of this was Jason Sutherland, 33 year-old ex decorator who could satisfy a delicate taste of millions of consumers.
In 2004 he organized Ginch Gonch, turning inside out all the man’s lingerie underwear market.
He invented something extraordinary, a bomb having a really bombing name!
“Live Like a Kid” – a slogan of the company and its prime mover. This name is known all over the world and for many people it means good quality underwear only.
“The most amazing thing is that the name of the company can not be interpreted in any other way. Those people don’t speak English just like the way it sounds. That is why they do remember it and never lose the opportunity to buy something just to know what it is” – says Jason Sutherland.
Ginch Gonch creates lingerie for both man and woman.
The company produces

• Boxers
• Briefs
• Sport briefs
• Tops
• Tanks (full collection you can see here)

Another interesting fact: all the models are produced in a small amount and there is no an identical model in two different collections. So you can collect Ginch Conch sets as though it was baseball cards or Haute Culture things.
Four collections per year, each consisting of six different designs. Every collection is unique!
But the greatest thing about these collections is that every model can make you smile and fill you are young and sexy man.
Girls, in Ginch Gonch collection you can find a great present for your boyfriend: boxers with Fire Trucks, Piglet Buttoms or Wiener Eaters on it. Be inventive and make fun of it!

Technorati Tags: Ginch Gonch, collection, underwear, man, lingerie, set

Now I’m going to tell you about one more new trend in lingerie production.

It is no more a secret for many women that a new kind of lingerie – thermal lingerie - appeared on sale. But I am sure there is a certain amount of people knowing nothing about it.

How does it work?

Well, this very kind of underwear is made of fabric, having useful properties for people’s health. As a rule these are polypropylene, wool, cotton or mixtures.

In winter it can keep warmth and moves moisture away, when it is hot the lingerie takes out moisture and abundant warmth and keeps your body away from overheating.

Thanks to special fabrics the lingerie can not only absorb the moisture, but also remove it out of the body.

Whom is it made for?

Thermal lingerie first was designed for people go in for professional sport, for those who train a lot and have an active way of life.

Now it is widely available and is used for every day wearing.

It is designed for both man and woman: Lingeries online shopping
Even more companies producing this kind of lingerie present not only underwear. They also produce overalls, T-shorts, chemise, socks and other goods.

Moreover the lingerie is produced in many different modern colors. So it can satisfy every person’s taste.

It also responds to the main demand of all consumers: it is cozy and comfortable.

All the seams are soft and elastic, all the labels and tags are at the right side in order it not to rub your skin.

How to tend the lingerie to keep it long?

In case you decided to buy thermal lingerie you should keep to some peaces of advice:

• clean it in 40 degrees water temperature only
• only hand washing
• do not squeeze
• do not dry with the help of electro drier
• do not boil

Technorati Tags: lingerie, thermal lingerie, polypropylene, wool, cotton, modern colors, comfortable

Present day tendencies in underwear.

There are some basic tendencies for all the brands in producing lingerie and for fashionable woman to buy it.
In fashion:

• Embroidery
• Guipure
• Lace
• Cotton
• Elastic, silk, French jersey
• Funny appliquis
• Comfort

Out of fashion:

• Beads
• Different fabric inset
• Uncomfortable clasp
• Pastes
• Metallic elements

The feeling of free movements, optimism and freshness are also in demand.

What about color?

Today’s trendsetters with a great success introduced us multi-color underwear. And even more: sometimes I’m just surprised the way they managed to combine all the colors I know in one set.

The 3 most popular colors are: purple, lilac and blue. Cold, you may think! French designers will not agree with you.
They say that smooth purple lingerie is more affectionate than white.

Lilac is the color of virginity.

And blue color fits pale skin.

But Italian designers state that this season color tendency is more complicated and deep. They changed beige color to its brand new tint almost identical co skin color.

Modern style.
For those having perfect body sutureless lingerie is presented. It is of a very comfort and is produced from natural materials.
For those having a wish to hide some little defects ballkonette, and push-up styles are the rescue.

Everything became expensive but SIMPLE. And the last tendency seems to be the most important:

• To make it easy to clasp
• Not to waste your attention on fallen breast-band

The latest collections:
French lingerie brands
Italian lingerie brands
Among popular underwear brands there are also such names as Nina Ricci, Cotton Club, and Argentovivo.

Technorati Tags: brand, basic tendencies, lingerie, underwear, ballkonette, push-up style, Nina Ricci, Cotton Club