Lingerie. How to Buy by Colour.

June 16th, 2006

No need to say that everyone has their own favorite color, but as for buying lingerie, you must realize how much hair color plays. Well it really does and here are some tips to look your best, keep in mind hair color is only the starting point, skin color and tone are also an important factors.

Blondes, look fabulous in the color black and in all shades of blue.

Redheads your color is any shade of green, especially teal. You also look wondreful in pinks and pastel tones.

Brunettes are gorgeous in white and red, and, depending on skin tone black.

You are disappointed your favorite color isn’t matched to your hair color,aren`t you? DO NOT WORRY! this is just a general guideline, the color of lingerie is still a personal matter between you and your sweetie and if canary yellow drives him wild, that’s the color for you! [source:www.amplepleasure.com]
lingerie, hair,Blondes, Redheads, Brunettes

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Queen Latifah empowers women confidence

June 11th, 2006

Queen LatifahQueen Latifah, an entertainment superstar, and Curvation®, Vanity Fair’s lingerie line for ‘curvaceous women’ launched a Project ConfidenceSM last year aimed at building a nation of empowered women. This year they announced the first annual National Women’s Confidence Day, which took place on June 7 on Capitol Hill in Washington, D.C. The day that is to be held the first Wednesday of every June in subsequent years, will celebrate the positive impact of confidence on women’s personal and professional lives across the nation.

This year the project was generously supported by Representative Carolyn B. Maloney (D-NY) on behalf of the congressional caucus for women’s issues and YWCA, who has created an education program to give women tools and information they need to increase their personal self-esteem.

Queen Latifah, Curvation® and YWCA believe that confidence and trust in one’s self is vital in each aspect of women’s life. The day is a multi-faceted women’s confidence research that has a goal to remind women of all ages and in different stages of their lives whether they’re high school students, young mothers, working women or grandmothers how our self-assurance radiates beauty. The National Women’s Confidence Day gives a chance to each woman to get a help and to contribute into helping women gain confidence through education, fund-raising, self-empowered and volunteer work. 

It’s quite natural that Latifah actively participates in the project being a spokeswoman of Curvation®. She embodies a beautiful, curvaceous woman who is proud of her assets and who believes that “it’s more of an attitude-accepting one’s femininity.” But many would wonder what’s underwear got to do with the project. Latifah says: “That’s really what this is all about. You’d be surprised how simply wearing the right bra can affect confidence. It may seem trivial in affecting a woman’s confidence but it works.”

Next year Curvation® promised to make the National Women’s Confidence DaySM even a bigger success. If your want to stay informed of all the plans – become a member of Curvation NationSM. Listen to real women with real curves who celebrate their assets and are proud of them.

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Bra shopping

June 7th, 2006

I was surprised to learn that most Australian women hate bra shopping and compare it to ‘an annoying visit to the dentist’. I am not sure it is true in other countries, but these are the results of Melbourne’s Monash University survey:

Dr Yelena Tsarenko from the university’s Department of Marketing said despite advertising that marketed bras as fun, 59.2 per cent of women surveyed in October last year found buying them unpleasant, only 24.7 per cent liked the experience. She said it was analogous to a visit to the dentist.

The study of 600 women targeted shoppers in two boutique stores in Melbourne’s Caulfield area, two discount stores – at a K-Mart and a Target – and at two department stores of David Jones and Myer.

More than 20 per cent of women surveyed had never been professionally fitted for a bra and 63 per cent had not been fitted in the past 12 months, Dr Tsarenko said.

She said that despite advertising designed to make bra shopping fun, most women found the store environment unfriendly, although in boutique stores more women were happy with staff assistance.

Bright lights in bra shops also were a turn-off, with more bodily flaws visible, Dr Tsarenko said.

“If they are over 20 years old, then they are more sensitive about their body,” Dr Tsarenko said.

She said she suspected soft lighting would make women more likely to buy a bra. Her findings showed 78.7 per cent of women thought flattering lighting impacted on their decision to buy a bra.

Dr Tsarenko said the lack of standardisation between bra manufacturers meant there was no real way of women knowing their correct bra size.

“To further complicate this, choice has expanded dramatically in the past 10 years, with a large number of brands appearing,” Dr Tsarenko said.

[source: dailytelegraph.com]

Well, from our experience, I agree that there is a problem with sizes from one brand to another. I agree that there are thousands of lingerie brands that fight for a share of the market and the buyers are completely unfamiliar with their products and quality. But I do not agree that the process of buying lingerie is similar to a dentist visit.

But I hope you will enjoy shopping our store: products from one of the top European lingerie brands.

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